Ineffective or “free” intellectual property strategies are costing NZ companies millions. It’s a strange reality but most NZ businesses spend more on coffee than they do on their intellectual property strategy.
In the last article we surveyed some of the technical and reputational risks presented by companies trying to extract value from a key intangible asset: their data. Now we look at some key legal risks.
There is no question that data, correctly leveraged can deliver huge benefits. Over 87% of company value today is now in intangible assets and data, alongside brand, software code and confidential information, are critical to everyday business. Your customer list? That’s data. Your inventory management system? That’s data. In fact many of a company’s most basic functions from invoicing to advertising would grind to a halt without data.
Intangible asset valuation is important because intangible assets now account for over 87% of all company value. These assets are not just the largest repository of value they are also the primary driver of enterprise performance. Unfortunately the area is poorly understood and traditional valuation methods are often inaccurate or misleading. The result: investors frequently materially under or over pay for companies and assets.
Historically intellectual property strategists have tended to divide the world into two broad camps with the “hard rights” (such as patents, trademarks and copyrights in code) sitting somewhat aside from “soft rights”, such as know how, branding and distribution, and copyright in designs and product concepts. However, the combination of such hard and soft rights can often produce outcomes where the whole is worth far more than the sum of its parts.
We are delighted to announce that EverEdge and IP ValueLab - a subsidiary of the Intellectual Property Office of Singapore (IPOS) - have signed an agreement toprovide strategic intangible asset advisory services in Singapore. The agreement positions EverEdge to expand into the burgeoning intellectual property market in Asia, through a new office in Singapore - its first in Asia – joining its existing offices in the United States, the United Kingdom, Australia and New Zealand.
EverEdge would like to congratulate Robyn and Wim and all the team at Designerscope on the successful launch of their product at the world’s leading furniture hardware trade fair, Interzum 2017, in Cologne, Germany.
EverEdge Global Ltd – the New Zealand headquartered, global intangible asset specialist - and IP ValueLab - a subsidiary of the Intellectual Property Office of Singapore (IPOS) - have signed an agreement to cooperate on providing strategic intellectual property and intangible asset advisory services in Singapore.
Over the last 24 months cyber-security has exploded into public consciousness as organisations from Ashley Madison to the Democratic National Committee have been successfully targeted in cyber-security attacks.
Building an export business is full of challenges: exchange rates, import regulations, foreign cultures, remote staff and endless international flights. The rewards of exporting are high, but so are the costs and risks.
Since their last update the Australian team has been busy working with banks across Australasia and presenting on valuation of intangible assets. Recent work was covered in an article published in The Australian and the CA Acuity magazine.
Global intellectual property consultancy EverEdge is on a quest to convince the banks to overcome their aversion to lending on new-age intangible assets such as patents, trademarks and -increasingly- data and coding.