News & Publications
Building an export business is full of challenges: exchange rates, import regulations, foreign cultures, remote staff and endless international flights. The rewards of exporting are high, but so are the costs and risks.
"Clausewitz observed that officers who could pierce this fog, who could reduce relative uncertainty, consistently defeated opponents even when outnumbered and outgunned. "...
There’s something strangely compelling about someone finding a priceless painting in their attic or stuffed behind the water heater.
Directing R&D (and therefore intangible asset creation) need not be revelationary or reactionary.
Technology rights alone are often insufficient to develop a mainstream consumer market upon – design rights and eventually branding are required to take innovation to the next level.
A “see no evil, hear no evil” approach to Freedom to Operate (FTO) has left some New Zealand companies badly burnt. Here are 4 key points to keep in mind.
The tobacco industry has been on the brink of extinction for a number of years, yet one major intellectual property transaction is the key to the industry’s profitable pivot.
Do-it-yourself (DIY), perhaps even more than rugby, is New Zealand’s passion. PlaceMakers is a temple to our love affair with making and fixing things by ourselves.
Often CEOs and managers struggle to get beyond day-to-day business demands because the focus is "keeping the car on the road" rather than strategic or long term issues.
A very experienced (and wealthy) technology investor once told me "if you want to make a small fortune in technology start with a large one."
The US Patent Office reported that 97% of patents never make any money for the inventor. The Federal Trade Commission cited an even lower rate of success: less than 1%.
The top five networking tips to save you from standing awkwardly next to the cheese platters this season.
It’s a strange reality but most NZ businesses spend more on coffee than they do on their intellectual property strategy.
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