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Protecting patents by ‘defanging the snake’
Patents are great, but they’re just bits of paper. Like any rule or regulation, a patent is only effective if you can defend it. Defending a patent isn’t just about hiring an army of lawyers. A legal team is great – especially when a general counsel knows your product intimately – but patent defence is…
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Can Zespri’s intangible assets save its Kiwifruit from illicit growers?
In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward…
How Sears broke its OODA loop and missed the internet
“Keep your eyes on the prize” is a cliche because it works. Focusing on a goal is not only the cheapest path to success, but it’s also the best way…
Bitcoin and the power of perceived value
People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the evil dollar. For the sceptics, it’s little more than digital trading cards. This year, the…
Unlocking value with the Mary Poppins technique
The 1964 film Mary Poppins had a great scene about hidden value. In the scene, the fairylike nanny meets the children for the first time. She looks around their room…
The life-cycle of good quality data
It’s not too weird to think about data like a tree. Once planted, a dataset keeps growing, taps into new information and, more importantly, its value also goes through different…
Delving deep on due diligence
Balance sheets can teach you a lot about a company, but nothing beats getting on a plane to see the business for yourself. A balance sheet offers (at most) a…
Why the CIA was right about data
What if mission-critical data was quite literally flowing through your air conditioning vent? A 2021 study by Harvard University found a negative link between the brain power of office workers…
Could your data become a money-making product?
It’s amazing what even small companies can do when they understand the power of data. What if customers could order a delivery of fresh concrete along with some software to…
EverEdge Announces New Shareholder & Europe Expansion
A message from Paul Adams, EverEdge Founder & CEO I founded EverEdge 15 years ago to help companies unlock their competitive edge by identifying, valuing and monetising their intangible assets….
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