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Can Zespri’s intangible assets save its Kiwifruit from illicit growers?

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward to 1950 and New Zealand had enough of the fruit growing in orchards across the country to begin exporting it in bulk to the US….

April 8, 2024
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