EverEdge Newsletter – 2016 updates

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Welcome to the latest EverEdge Newsletter. We have two major announcements that we are delighted to share with you!

First, senior US director, Vincent Tobkin, has joined the Board of EverEdge.

Vincent Tobkin PhotoVince has an extensive track record in global management consulting and venture capital. Vince was a Partner of McKinsey & Co. and a leader of the firm’s High Technology practice, working between San Francisco, Tokyo and New York. Leaving McKinsey, Vince was a Founding General Partner of Sierra Ventures, a major Silicon Valley based venture capital firm…

Secondly, EverEdge – in conjunction with the US Consulate and ATEED – is thrilled to bring Sunny Bates to New Zealand, for the Tripartite Summit later this month, as well as other major presentations.

Sunny is one of the 29 TED Brain Trust members – which includes other luminaries such as Bill Gates, Jeff Bezos, Larry Page, Sergey Brin and Peter Gabriel – and was also one of the founding board members of Kickstarter…

We are very proud to be working with such world renowned talent, and on behalf of the team at EverEdge we extend a warm welcome.


Paul Adams,
Global CEO

In this issue:

Upcoming Events:

Paul Adams & Sunny Bates to present at the Tripartite Summit
16 – 17 May
Auckland, New Zealand

EverEdge is sponsoring the following US Summits:

  • Chief Strategy Office Summit,
  • Chief Innovation Officer Summit,
  • Strategic Planning Innovation Summit

18 – 19 May
San Francisco, USA

Michael Masterson to present at the World Disrupt Forum
26 – 27 May
Sydney, Australia


Delivering Value for our Clients 

We are pleased to have recently completed the following client engagements:

  • We completed an extensive investigation of the intangible asset strength for a multi-billion dollar utility. This has led to the identification of multiple projects valued in the hundreds of millions which the company is now moving to commercialize.
  • We helped a high growth start up formulate its’ intellectual property strategy and directly assisted in landing its first major international client in a deal valued in millions of pounds, as well as assisting in its Series B raise valuing the company at just under £20,000,000.
  • We acted for the purchaser of a domain name and associated assets that are central to the buyer’s global roll out of a major multi-platform content initiative featuring Hollywood stars and tier A musical talent.
  • We assisted a specialty designer of outdoor safety equipment negotiate terms for a manufacturing and distribution contract with a large offshore partner. This agreement has potential to dramatically underpin better access to worldwide markets and provide enhanced revenue flows via a significant royalties programmeme.

Staff spotlight – Yumi Millan, Australia

Yumi is a seasoned senior executive with more than 20 year experience within leading professional services businesses and private enterprises. Joining EverEdge in September last year, her role as Managing Director is to lead the establishment and growth of EverEdge in Australia …

Top Talent Wanted: Five New Positions Open

Do you know anyone interested in an exciting career with a company that is going places?
EverEdge’s growth means that we have five new positions open. If you know anyone, please ask them to take a look at the below opportunities!

  • US Patent Attorney
  • NZ Patent Attorney
  • Finance Role
  • Senior Author
  • Senior Sales

What do Fine Art and Company Valuation have in Common? More than you would think…

Article by Dr. Chris Donegan

All original art is unique. By definition, everything original that was ever painted, sculpted, written or sung is the result of the inspiration and insight, skill and craftsmanship of its author. Whether such creativity springs from manus Dei or temere fortuna is a philosophical debate, but what is objectively true is that such original works are not all equally valuable.

The value of unique objects is entirely subjective. There are no benchmarks for the relative value of uniqueness, only fashions and obsessions or situations that give rise to contextual premia. Therefore, a survey of the value of such objects invariably generates a wide range of bids arising from the idiosyncratic motivations for ownership. Price formation is opaque and intermediaries add a great deal of value often shielding the identity of the buyer. For this reason, art auction houses and investment banks flourish…

EverEdge Updates

EverEdge London kicked off April with a BVCA business breakfast focused on Digital Technology that discussed a wide range of issues around the creation, funding and growth of Venture Funded technology companies in Europe.

We followed this a week later as hosts of the second “Monetizing Intellectual Property” morning session focused on Virtual and Augmented Reality.  For this event EverEdge engaged with 30+ CEO’s of VR/AR companies and enjoyed a lively panel discussion led by Masters Of Pie co-founder Matt Ratcliffe, Amplified Robot’s CEO Steve Dann and Digital Jam founder Tanya Laird.  The audience interaction was fantastic as we touched on the business models, IP challenges and future potential of VR/AR for enterprise and B to C markets.

EverEdge London presented at Peterborough event- “IP strategy for SMEs” on the 14th of April in front of 40 start-ups series A and B. The team kept its active involvement in research and engagement with future technology companies as part of various of groups exploring Blockchain & Fintech, Artificial Intelligence, VR/AR and 360. The UK team took active part at Google Campus Future Tech Meetings, VR World Congress, Barclays Accelerator TechStars in Fintech, NZTE’s ICT Europe and Business Rocks.

Client work in April continued in Publishing, Life Sciences and Telecommunications and new client conversations began in Gaming, VR/AR/360, Software, Audio & Visual Technologies, Defence, Aerospace, Automotive and Financial Services.

On April 21st UK CEO Chris Donegan gave a keynote presentation at Shell’s annual strategic IP gathering.  He discussed the future of IP in energy, food and water (the stress nexus) and helped to frame the agenda for a day of strategy around managing IP for complex problems with the senior staff within the organization. Upcoming this April we have the first IP Surgery, where EverEdge professionals offer pro bono advice to new companies in 20 minute slots at our London office.

EverEdge Global CEO Paul Adams and North American CEO David Magee led a presentation and discussion on Intellectual Property and transfer pricing at the recent CFO Rising East Summit in Boston last month.  The presentation centered on methods and rationales for effectively managing transfer pricing around intellectual property. Many companies hold their intellectual property in tax advantaged jurisdictions and there is a growing need in the marketplace for coherent transfer pricing strategies as governments ramp up tax scrutiny around this area.  EverEdge has developed easily deployable methodologies to address this problem and has seen keen interest from major multinationals.  The Boston presentation was well received by conference attendees.Later in March, EverEdge sponsored the R&D Management Innovation Summit in Chicago. The summit draws a diverse crowd of high-level R&D and Innovation managers to share experiences and discuss best practices. EverEdge’s message regarding the integral role that intangible asset strategy and management should play in R&D led to many lively discussions and introduction to a number of new future clients.In the first quarter of the year, EverEdge North America has completed several client engagements, including a cross-border legal review of Intellectual Property licensing rights and development of marketing collateral for a unique package of Intellectual Property held by one of our U.S. defense industry clients. In addition, EverEdge is working on major corporate-level strategy and evaluation engagements with large players in the U.S. construction, water and software industries.  

Moving forward, EverEdge Global CEO Paul Adams will be delivering a keynote address dealing with intellectual property visibility, monetization and cost control at the upcoming Chief Legal Officer Exchange May 22-14 at Trump Resort Miami. This is a well-attended event, drawing General Counsels and Chief Legal Officers from Fortune 500 firms worldwide. EverEdge will also be represented at the event by David Magee, our North American CEO.
If you are interested in an invite to the conference, please get in touch with Adam Holiber, Senior Vice President of Client Relations.

EverEdge Australia has been commissioned to assist on a number of high-profile engagements. Completed client engagements include several Intellectual Property Asset Reviews, transactional opportunities, and helping clients maximize intangible asset value.

EverEdge Australia, as the newest EverEdge office is also focusing on raising awareness around intangible property in a market that has traditionally not ranked intangibles and innovation high on corporate and company agenda. However with the renewed emphasis on innovation from Prime Minister Malcolm Turnbull’s government we are already seeing increased interest from high-profile Australian companies and investors.

New Zealand

April has been a busy month for the EverEdge NZ team. The firm continues to grow (recording its third straight year of triple digit revenue growth) driven by strong client demand across the New Zealand economy. We continue to work with many of New Zealand’s fastest growing technology companies, as well as mature companies and corporates looking to respond to disruption of their markets by new innovation and the increasing recognition that value has shifted into intangibles.

A particular highlight this month was the graduation of the first company from EverEdge’s InnovationIP Program, delivered with support from Callaghan Innovation. Running over nine months and involving two workshops and ongoing monthly support Innovation IP helps companies better understand and leverage the intellectual property and intangible assets they develop so they can compete and grow more effectively. Feedback on InnovationIP has been outstanding: the CEO of the first graduate, a major multi-national manufacturer said: “After this workshop I don’t think we should do any of the recommendations of [patent firm] so we probably saved $20,000 immediately and a lot more later”. The Director of one of New Zealand’s leading SAAS company’s summed up the programme well “All companies should do this – 5/5”.

If you are interested in participating in the InnovationIP programme please contact us on [email protected].

London +44 20 3519 3023 / Los Angeles +1 619 391 4257/ Sydney +61 2 909 88222/       Auckland +64 9 489 2331                      
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