Data… The new gold. The new oil. The world’s most valuable resource. With a build-up like this, it is no wonder many companies are now trying to leverage and monetize the data they hold.
But is the reality living up to the hype? The answer is yes… and no.
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“We have all this data! How can we monetize it?” is one of the most common questions we hear from clients today.
Unfortunately, too often that simple question and the various initiatives that follow lead many companies to make costly and serious mistakes.
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There is a common misconception, largely based on outdated accounting standards, that it is not possible to value data.
However, with intangible assets now driving more than 87% of company growth and profitability, new methodologies have been developed that can provide companies with a robust, defensible, business-focused report that contextualizes the value of these critical assets – including data.
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