News Archive

Rhino-Rack: The Road to Success

April 19, 2021

Rhino-Rack make durable and easy-to-use roof racks, luggage boxes, bike carriers, kayak carriers, load securing accessories and more. The company has built it’s reputation by focusing on R&D to create a strong intangible asset portfolio that in turn creates products that stand head and shoulders above their competitors. In this episode of EverEdge’s Intangible Edge…

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Playing for High Stakes: Mitigating Intangible Asset Risk

April 19, 2021

Anyone who has spent time in board meetings will recognise that one word guaranteed to grab even the doziest director’s interest is “risk”. Boards are particularly animated by risk because while most director’s like to seeing earnings grow and loath the idea of earnings falling, they are typically petrified of legally imposed risks such as…

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