News Archive

Data Monetization: Are You Sitting on a Pile of Money? (part one)

February 22, 2022

How often in life do we miss what’s right under our feet? A person, a resource or an opportunity that could change everything? In May, 1908, a geologist named George Reynolds was prospecting for oil in the desert. Conditions were harsh. “[S]mall pox raged,” wrote one author, “bandits and warlords ruled, water was all but…

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Data Monetization: 3 Steps to Making Money with Data (part two)

February 22, 2022

It’s not just a cliche; data really is like oil. There’s so much value in oil in fact that today it is frequently the difference between long-term profitability and failure for thousands of businesses around the world. But monetizing such a precious resource as data or oil is more complex than it may at first…

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