By Richard Teo If your company has been spending inordinate amounts of money and time desperately upgrading its technology suite, don’t worry, you’re not alone. While Covid-19 stalked the earth, the normally calm marathon of “digital transformation” projects quickly turned into a sprint as companies tried to survive the rapidly changing market conditions. The global…
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By Caitlin Burnett and Ben Lenihan Last week, we met with a client who was anxious to learn if the rumours about a change to the Commerce Act were about to ruin their market position. Apparently, they heard from other lawyers that the removal of exceptions for intellectual property (IP) rights in the Act would…
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By Joel Hanrahan In a series of dark web blog posts, the REvil cybercrime gang this month began leaking thousands of private records stolen from Australia’s largest private health insurer Medibank. The data dump was the result of Medibank’s refusal to pay a ransom demanded by the gang last month when 9.7 million of its…
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By Dean Prebble The New Zealand Story (nzstory.govt.nz) is a powerful intangible asset that businesses can leverage to supercharge their marketing goals as they take their goods or services to the world. This government-funded resource has already done the heavy lifting of highlighting New Zealand’s world-class regulatory framework, excellent biosecurity standards, devotion to quality and…
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This case study delves into the origins of R&D company Designerscope and how EverEdge helped the company on its path to a successful exit. Co-founder and director Robyn de Bruin-Judge says it is important for companies to “get the fundamentals right” and learn how important intangible assets can be to a final valuation. “If you…
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By Kevin Mays Watching a gifted, legendary musician like Willie Nelson or MC Hammer auction their guitars or gold records just to raise some cash is a sad sight. These musicians spent years “in the market” at concerts, events and private gigs, selling their services to an audience and making a lot of money for…
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By Tyler Capson The popular reality show Storage Wars is a television twist on the old saying “one man’s junk is another man’s treasure.” The premise is straightforward but wonderfully entertaining. A group of bidders stand outside a repossessed storage container, the doors are opened and the bidders compete to guess the value of the…
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By Caitlin Burnett If a bigger business fish decides to make lunch of a small fry’s idea, is there anything the minnow can do to right the wrongs? That’s the question Jordan Rondel, founder of Auckland-based innovative cake mix company The Caker, hopes she won’t need to answer after a recent run-in with Instagram star…
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It’s not often a giant, global story offers a prime example of what can go wrong when a company lacks full control of its intangible assets. But the public outbursts from music artist Ye do exactly that. The strategy of celebrity endorsement has always run the risk of creating a business bottleneck. The problem with the “influencer” strategy is that without the nod of approval from a high-profile person, there is often nothing inherently great about a product or service to differentiate it from competitors.
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