It’s not often a giant, global story offers a prime example of what can go wrong when a company lacks full control of its intangible assets. But the public outbursts from music artist Ye do exactly that. The strategy of celebrity endorsement has always run the risk of creating a business bottleneck. The problem with the “influencer” strategy is that without the nod of approval from a high-profile person, there is often nothing inherently great about a product or service to differentiate it from competitors.
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In this video, we introduce you to Peter Ng, who has recently joined our US office as a Director, about why he’s joined EverEdge and what excites him about his new role.
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‘Connecting’, ‘Collaborating’, ‘Creating’ and ‘Celebrating’ As a bit of light-hearted relief, we’ve pulled together a highlights reel from EverEdge Global’s recent team retreat to Bali. While we spent time together working on our strategy and learning from our colleagues, Bali was also an opportunity for our team to get together, bond as a team and…
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Fletcher Building is earning superior margins because it built an extremely strong constellation of intangible assets over decades. Regulators and competitors should take note: even in an extremely tangible industry the winning strategy is always all about your intangibles.
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EverEdge named one of the Top 10 Business Valuation Companies globally.
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EverEdge webinar providing insights, case studies and practical advice on the relationship between ESG and company value.
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It’s been a big year for intangible asset advisory, valuation, corporate finance and investment firm EverEdge. In this video, CEO Paul Adams shares highlights from EverEdge’s 2022 financial year.
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Anything governments can give (patents, trademarks, regulatory approvals etc – the hard rights), they can also take away. What can we learn from McDonald’s experience in Russia and how can companies leverage their ‘secret sauce’ to defy even the strongest dictators in the world?
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The monetisation of data and other digital assets are actually asset utilisation issues. Data is like any other asset owned by the business – if you want to successfully convert it into value you need to develop a business case that carefully calculates not just the potential return, but also the costs and risks involved.
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The problem with tangible assets is that they don’t scale the way intangible assets do. Tangible asset growth is limited by physical constraints: the speed at which grass grows or fish multiply. You can’t make one fish, put it online and download it 50 million times in a week. But intangible assets like a Beatles song can be scaled infinitely.
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