News Archive

FIFA’s brand bottleneck is becoming a huge risk

December 7, 2022

By Ben Lenihan and Joel Hanrahan When a brand has had zero competition for 30 years, it can make strange decisions. Back in May the football governing body FIFA and the gaming studio EA Sports announced they would be parting ways and no longer creating fresh versions of the enormously popular football game franchise “FIFA.”…

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NZ has fallen behind its peer nations. Here’s why

December 5, 2022

By Paul Adams Landing in Singapore last month, after two years of enforced Covid exile, was a stark reminder of just how far New Zealand has slipped behind its peers in the region. Unfortunately, the roots of New Zealand’s under-performance failures go back decades and can’t all be blamed on the pandemic. Is it fair…

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Digital Darwinism: Using Intangible Assets to measure digital transformation

November 29, 2022

By Richard Teo If your company has been spending inordinate amounts of money and time desperately upgrading its technology suite, don’t worry, you’re not alone. While Covid-19 stalked the earth, the normally calm marathon of “digital transformation” projects quickly turned into a sprint as companies tried to survive the rapidly changing market conditions. The global…

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Calm down, Chicken Little – New IP laws won’t punish creativity

November 25, 2022

By Caitlin Burnett and Ben Lenihan Last week, we met with a client who was anxious to learn if the rumours about a change to the Commerce Act were about to ruin their market position. Apparently, they heard from other lawyers that the removal of exceptions for intellectual property (IP) rights in the Act would…

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Medibank

Get wise on data or Medibank could happen to you

November 18, 2022

By Joel Hanrahan In a series of dark web blog posts, the REvil cybercrime gang this month began leaking thousands of private records stolen from Australia’s largest private health insurer Medibank. The data dump was the result of Medibank’s refusal to pay a ransom demanded by the gang last month when 9.7 million of its…

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NZStory-honey

How Intangible Assets Can Boost The Primary Sector

November 17, 2022

By Dean Prebble The New Zealand Story (nzstory.govt.nz) is a powerful intangible asset that businesses can leverage to supercharge their marketing goals as they take their goods or services to the world. This government-funded resource has already done the heavy lifting of highlighting New Zealand’s world-class regulatory framework, excellent biosecurity standards, devotion to quality and…

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designerscope

EverEdge Case Study: Robyn de Bruin-Judge, Co-Founder of Designerscope

November 16, 2022

This case study delves into the origins of R&D company Designerscope and how EverEdge helped the company on its path to a successful exit. Co-founder and director Robyn de Bruin-Judge says it is important for companies to “get the fundamentals right” and learn how important intangible assets can be to a final valuation. “If you…

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Changing Tune: The power of music as an alternative asset class

Changing Tune: The power of music as an alternative asset class

November 16, 2022

By Kevin Mays Watching a gifted, legendary musician like Willie Nelson or MC Hammer auction their guitars or gold records just to raise some cash is a sad sight. These musicians spent years “in the market” at concerts, events and private gigs, selling their services to an audience and making a lot of money for…

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Storage Wars

Storage Wars: lessons for our broken accounting system

November 15, 2022

By Tyler Capson The popular reality show Storage Wars is a television twist on the old saying “one man’s junk is another man’s treasure.” The premise is straightforward but wonderfully entertaining. A group of bidders stand outside a repossessed storage container, the doors are opened and the bidders compete to guess the value of the…

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Small business lessons from The Caker and Chrissy Teigen debacle

November 9, 2022

By Caitlin Burnett If a bigger business fish decides to make lunch of a small fry’s idea, is there anything the minnow can do to right the wrongs? That’s the question Jordan Rondel, founder of Auckland-based innovative cake mix company The Caker, hopes she won’t need to answer after a recent run-in with Instagram star…

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