News Archive

How to pick (and successfully implement) a winning idea

April 4, 2023

By Richard Barnett and Ben Lenihan Love it or hate it, the TV shows Dragon’s Den and Shark Tank gets people excited about coming up with the next big business idea. If their idea is more than just a fleeting spurt of creative juice, they might figure out a new twist on an existing product…

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Client Testimonial: Farmbot Monitoring Solutions

April 2, 2023

Hear how EverEdge has helped Farmbot Monitoring Solutions in this client testimonial. Andrew Coppin the Founder and Managing Director of Farmbot Monitoring Solutions, an innovative Australian start-up that connects producers to farm resources such as rainfall, water and diesel through satellite and cellular connectivity. Andrew is also the President of the Australian Agritech Association that…

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Harnessing the power of perspective by thinking Beyond IP

March 22, 2023

The email notification pinged at about 10:30 AM. Inside the message was a large purchase order from a giant multinational. The order was the biggest the SME had ever received, and it made the owners think: why did they pick us? The request didn’t come out of the blue. The sales team had engaged with…

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Why you need a data strategy, yesterday

March 17, 2023

By Bryce Turner When Covid-19 appeared in early 2020, many airlines were forced to borrow so they could stay afloat – or maybe “aloft” would be more accurate. The only problem was, with everything shut down, United Airlines didn’t have much to offer investors. UA boasted a fleet of 1358 total aircraft assets valued at…

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Climbing Mt Success with intangible assets

March 10, 2023

By Stefan Tan In the hustle and bustle of the business world, it’s easy to forget that no one permanently lives on top of Mt Success. This phrase taps into the beautiful wisdom of the Ancient Greeks about “resting on your laurels.” In Greek sports, winners were awarded a wreath as a prize and the…

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Adidas proves patience is key for brand strategy

March 1, 2023

By Craig Margolius Five months after Adidas dumped the “Yeezy” brand from its portfolio, the German apparel company is struggling to fill the gap in lost profits. However, evidence from secondary sneaker reseller markets shows how Adidas’ strong early statements to defuse the controversy, coupled with its cool patience, may provide a path for redeeming…

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Want higher business valuations? Include your intangible assets

February 28, 2023

By Aden Ong It’s a tale as old as time. Buyers are always looking for a bargain while sellers are haunted by the suspicion that they could have squeezed more value out of a sale. Whether the goal is to sell a hamburger or a hamburger business, arriving at an appropriate valuation is crucial if…

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After ChatGPT, what is the value of a cyborg?

February 20, 2023

By Brett Kensett-Smith Everyone seems sure that ChatGPT and other artificial intelligence (AI) systems will either destroy millions of jobs or create just as many. Most seem to be on the side of fear. The best thing about any dichotomy like this is that it creates left and right-hand boundaries to clarify the conversation about…

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The promise and peril of artificial intelligence

February 18, 2023

By ChatGPT (in the style of George Orwell) It is a time of technological upheaval, a time when machines have become more advanced than ever. The rise of artificial intelligence (AI) has ushered in a new era for the world of information technology, an era where machines are changing the way we work, live and…

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Alcon should’ve worn safety goggles

February 15, 2023

By Kevin Mays Walk through any construction site and you’ll be bombarded with signs warning against all sorts of dangers and imploring you to wear the appropriate safety gear to prevent costly accidents. American Swiss vision surgery device manufacturer Alcon could have used a few warning signs in its intellectual property portfolio since the company…

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