Risking it all: Are you exposing your business to intangible asset risk?

Good afternoon,

Despite intangible assets driving virtually all company growth and profitability today, most companies and their advisers still tend to focus on fixed assets. There's an awful lot of running around tracking chairs, laptops, company cars, plant and equipment, and very little focus on when the real value creation and growth is occurring - namely in intangible assets.

If missing the entire value side of the equation wasn’t bad enough, many Boards and Management teams are equally unaware of intangible asset risks. Intangible assets are exposed to completely different risks than conventional tangible assets. Unfortunately, if your balance sheet, P&L, Board or advisor doesn’t even recognize your intangible assets exist they are very unlikely to know what intangible asset risks you face or what you can do about them.

This month’s newsletter focuses on intangible asset risk - what the key risks are and how best to mitigate them.  

We've also shared a recording of a recent webinar that Paul Adams conducted with US law firm Dilworth IP titled: “The Missing Trillions: A conversation on the value and risks of intangible assets”; along with some highlights from the previous 12-months, and an introduction to our newest staff member.  

If you are interested in learning more about how we can help you to identify and mitigate intangible asset risk within your business, or any of our other services, please don't hesitate to get in touch. 

The EverEdge team 
Upcoming EverEdge speaking engagements

RIMS 2019 Annual Conference & Exhibition
Boston, April 28 - May 1 

Risk Forum Australia 2019
Sydney, May 09

The hidden trillions: Governing what you can't see
Institute of Directors
Wellington, May 14

Intangible Assets: Driving Success, Failure & Valuations
Private event hosted by EverEdge, Kain Lawyers, & Macquarie Bank 
Request invitation

Adelaide, May 14 

LESANZ Annual Conference in 2019
Brisbane, May 15 - 17

Auckland, May 21

Risk Forum APAC 2019
Singapore, May 30 

CIO Summit 
Auckland, June 12-13
Get in touch
Webinar: The missing trillions

In this webinar, EverEdge CEO Paul Adams and Dilworth IP’s Managing Partner, Michael Dilworth discuss how to leverage the extremely valuable assets that already exist within your company. Additionally, they provide insights into best practices for recognizing and monetizing your intangible assets and strategies to mitigate the ever-increasing risks associated with these assets.

Article: The invisible threat 

Intangible assets are the most important assets that companies own today, which means that they are a critical source of risk for most companies. But, while these risks are significant, in many cases they are entirely preventable with some planning and foresight.

Video: Governing what you can't see

Directors need to understand the value and impact of all assets (including intangible assets) under their stewardship to ensure ROI is achieved and risks are managed. 

So what are the fiduciary duties of a director when it comes to intangible assets? 



“At first glance, our business [real estate division of QIC] might look to be primarily based on tangible assets, but EverEdge helped us dig beneath the surface and recognize that a lot of our value is actually derived from the confidential information, digital content and other intangible assets we hold.

“While we initially engaged EverEdge on a valuation project, we extended our relationship due to the knowledge and insights the team brought to our table. EverEdge have assisted us with building a framework to identify and value our intangible assets, as well as helping us to mitigate risk around these assets. I would highly recommend EverEdge to anyone who wants to ensure they are fully capitalizing on the value of their intangible assets.

Aron Butcher, Head of Digital, QIC GRE


EverEdge announces the appointment of Partnership Director, Vijey Ananda
We are pleased to announce the appointment of 
Vijey Anada as Partnership Director. Working alongside our Alliance Partner, IP Value Lab (the enterprise engagement arm of the Intellectual Property Office of Singapore), and based in our Singapore office, Vijey will be responsible for helping business’ understand the opportunities that exist to leverage their intangible assets to create value. To read more about Vijey's appointment, click here. 

EUIPO calls for action as study finds fakes make up 3.3% of global trade

An interesting report, Trends in Trade in Counterfeit and Pirated Goods, released this month by the EUIPO and the OECD, which tracked the share of trade in counterfeit and pirated goods between 2013 and 2016 .

The report highlights that trade in fake goods now stands at 3.3% of all global trade or $US509 billion per year. To put that in context this is $140 billion MORE than the illicit drug trade.

When you create valuable intangible assets people will try (and succeed) in copying them. Companies and boards need to recognize a) how important these assets are and b) the severity of the problem.  To read more, click here
Why book value has lost its meaning 
The trouble with intangibles

"...These days, the value of a firm lies as much in its reputation, its processes, the know-how of staff and relationships with customers and suppliers as
in tangible assets. Putting an accounting value on these intangibles is notoriously tricky. By their nature, they have unclear boundaries. " 

An interesting article from The Economist that looks at the difficulties of valuing intangible assets in today's digital age. To read the full article, click here

To read more about how EverEdge helps companies value their intangible assets, click here
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