Tangible results: more than US$1 billion in capital raised

Good afternoon,

Historically, when an innovator developed a new idea (an intangible asset) the only way to extract economic value from that idea was to create a product (or service) and sell it to people. Business was trapped in one model – “Deployment”: create the product, produce it, then distribute and sell it.

However, while the default strategy for most companies is still to Deploy, there are now other options available to companies that want to fully capture the value of the intangible assets they generate through their investments in R&D and innovation. 

Today, higher margin returns are increasingly owned by those who License or Sell intangible assets instead of, or in addition to, simply Deploying products.  

This month’s newsletter focuses on how to unlock value from intangible assets arising from investments in R&D and innovation - whether that be through Deployment, Licensing or Sale.  

We also celebrate the fact that our valuations practice has now successfully helped our clients raise more than US$1 billion in capital and share news of a major accolade for EverEdge CEO, Paul Adams and Head of Strategy, Paul Davies.

Lastly, we would like to draw your attention to a number of international events that our team members will be speaking at over the coming months and invite you to join us at these events if you are able.  

In the meantime, if you'd like to maximize the ROI on your latest innovation, please get in touch. 

Paul & the EverEdge team 

Upcoming EverEdge speaking engagements

The Missing Trillions: A Conversation on the Value and Risks of Intangible Assets
Michael Dilworth IP

Free webinar, April 3 

Intangible Assets Driving Success and Failure: the Risks and Rewards of a Critical Asset Class
Lowndes Business Intelligence Series
Auckland, April 10 

Risk Forum Hong Kong
Hong Kong, April 11 

RIMS 2019 Annual Conference & Exhibition
Boston, April 28 - May 1 

LESANZ Annual Conference in 2019
Brisbine, May 15 - 17

Risk Forum APAC 2019
Singapore, May 30 

CIO Summit 
Auckland, June 12-13
Get in touch
Intangible asset sale provides 5X ROI

When an investor group purchased the corporate assets of a failed start-up, EverEdge developed a clear intangible asset development and monetization path, that led to the client generating a 5X return on investment.
Article: Unlocking value from intangible assets

As the saying goes “if you build it, they will come”. However, in today’s knowledge-based economy, ‘building it’ yourself is not necessarily the strategy that will create the highest return on investment. Instead, higher margin returns are increasingly owned by those who License or Sell their intangible assets, instead of, or in addition to, solely Deploying them. Click below to learn more about the three fundamental ways to monetize your intangible assets.
Intangible asset licensing agreement drives higher valuation

Intangible assets can have a dramatic impact on business strategy and value. How you leverage these assets - be it via deployment, licensing or sale - can impact significantly on the profits that you can generate, the amount of money you can make, and your return on investment. 
“We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan and mitigate risk around our intangible assets as we looked to enter into new strategic partnerships with MNC’s and into new offshore markets. – EverEdge delivered a framework, tools and invaluable advice that will have a material change to our valuation when we seek to exit the business. 
“Through our work with EverEdge, we were able to identify areas where we could derive additional value from our intangible assets in order to differentiate our brand and market offering. I would highly recommend EverEdge’s services to anyone who is looking to both protect and grow their brand.”

Tim Fussell – Founder and CEO, imei


EverEdge intangible asset valuations help clients raise more than US$1 billion in capital 

Data mining our intangible asset valuation practice over the last five years means EverEdge is now proud to announce that our valuations have helped our clients to successfully raise more than US$1 billion in capital.

Commenting on this major milestone Paul Adams, CEO of EverEdge, said "Traditional valuation methodologies often do not capture the real value of intangible asset rich companies. Today, when more than 87% of company value and virtually all growth is driven by intangible assets, this is a significant issue. While any valuation exercise needs to be grounded with numerical analysis, it is critical that new methods sensitive to the immense value of intangible assets are also adopted.

"Traditional income (DCF) and cost approaches risk producing results that bear little resemblance to the reality of value. Even a cursory analysis of many public companies today show there is an increasingly tenuous relationship between traditional balance sheet and P&L reporting, and what the market says they are worth. This applies equally if not more to private companies and start-ups. An intangible asset valuation looks beyond
simple fixed asset and cashflow approaches to undertake a robust, defensible exercise that examines the value of ALL the company’s assets (both tangible and intangible). We are extremely proud of the role our valuations have played in helping our clients to raise more than US$1 billion in capital."

If you would like to know more about our valuation services and how we can help you with your capital raise, please get in touch.

Get in touch
Intangible assets hard to value for capital gains tax

The New Zealand Government is currently reviewing proposals to introduce a broad-based capital gains tax, which includes taxing a company’s intangible assets. 

In this article and accompanying video, Paul Adams shares his views with the National Business Review on why the proposed approach is fraught with challenges. 


EverEdge Team Recognized as World’s Leading Intellectual Property Strategists

EverEdge’s CEO, Paul Adams, and Head of Strategy, Paul Davies, have been named among the world’s elite intellectual property strategists in the 2019 IAM Strategy 300 rankings.

This will be the 7th and 5th years respectively that the two have been acknowledged in the rankings, which will officially be released in June at the IPBC Global Conference in Boston.  

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We’re sending this to you because we’ve worked with you or had a connection over the years. Each month we’ll share with you the latest thinking from the world of intangible assets. If you believe you have received this email in error, you may unsubscribe using the link at the bottom of the newsletter.
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