EverEdge helped its client develop a solid strategy involving asset development and a sale transaction path, which used commercially-targeted portfolio segments and resulted in multiple competing bidders. The result: a 5x ROI for investors.
As the saying goes “if you build it, they will come”. However, in today’s knowledge based economy, ‘building it’ yourself is not necessarily the strategy that will create the highest return on investment. Instead, higher margin returns are increasingly owned by those who license or sell intangible assets, either instead of, or in addition to, solely deploying (building) products.