Licensing Strategy Unlocks Value
Increased EBITDA 15x
The Situation
- Client developed technology that used 35% less plastic than competitors
- Under its current strategy, the client was only deploying the technology in its own products, which constrained it to a small market.
The Client
Founder - $20M+ Food Manufacturer
Outcome
- EverEdge initiated licensing strategy, licensed into US, China, Canada, South America, Spain, South Africa, Turkey
- 1 billion+ units shipped, which created royalty revenues in millions per year
Result
Increased EBITDA 15x