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Newsflash: EverEdge Again Ranked Among Elite Strategists Globally

June 18, 2017

EverEdge’s Auckland based Paul Adams (CEO) and Paul Davies (Head of IP) have been named among the world’s elite intellectual property strategists.

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Form vs Function: combining intellectual property rights can produce powerful outcomes.

June 13, 2017

Historically intellectual property strategists have tended to divide the world into two broad camps with the “hard rights” (such as patents, trademarks and copyrights in code) sitting somewhat aside from “soft rights”, such as know how, branding and distribution, and copyright in designs and product concepts. However, the combination of such hard and soft rights can often produce outcomes where the whole is worth far more than the sum of its parts.

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