EverEdge today announced the appointment of Vijey Ananda as Partnership Director. Based in Singapore, Vijey will help EverEdge continue its growth across South East Asia, as it helps its clients to understand the opportunities that exist to leverage their intangible assets to create value and mitigate risk.
In his role, Vijey will work closely alongside EverEdge’s Alliance Partner, IP Value Lab (the enterprise engagement arm of the Intellectual Property Office of Singapore).
Paul Adams, CEO of EverEdge, said “There are many opportunities that exist for companies to drive growth and profitability through the leveraging of their intangible assets. However, while the Singapore Government has created a number of programs and incentives for companies looking to leverage these valuable assets, many organisations – either local or international companies looking to do business in Singapore – are still not maximizing these opportunities.
“In his role as Partnership Director, Vijey will help companies – particularly those based in South East Asia – to better understand the opportunities that exist for them to identify, manage, monetize and value their intangible assets. We are looking forward to having Vijey’s commercial expertise and business acumen within our team.”
Vijey joins EverEdge after a stint in consulting, advising international firms on their business development strategies across South East Asia. Prior to this, Vijey held various business development and management roles within global financial institutions including Standard Chartered Bank, Bank of America and HSBC, along with senior roles at the International Chamber of Commerce Academy, and US-based Automatic Data Processing.
Vijey said, “Today, intangible assets are the key drivers of growth and profitability for almost every organization. Understanding how to leverage these assets effectively can be the difference between success and failure. I’m looking forward to continuing to grow EverEdge’s presence in South East Asia and beyond, as well as sharing my insights with companies around how they can maximize opportunities around their valuable intangible assets.”