News Archive

Data Monetization: Are You Sitting on a Pile of Money? (part one)

February 22, 2022

How often in life do we miss what’s right under our feet? A person, a resource or an opportunity that could change everything? In May, 1908, a geologist named George Reynolds was prospecting for oil in the desert. Conditions were harsh. “[S]mall pox raged,” wrote one author, “bandits and warlords ruled, water was all but…

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Data Monetization: 3 Steps to Making Money with Data (part two)

February 22, 2022

It’s not just a cliche; data really is like oil. There’s so much value in oil in fact that today it is frequently the difference between long-term profitability and failure for thousands of businesses around the world. But monetizing such a precious resource as data or oil is more complex than it may at first…

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TEDx: What if the way we think about business value is wrong?

February 22, 2022

EverEdge CEO Paul Adams begins with a simple question: “what if the way we think about business value is wrong?” The answer is intriguing, challenging, frightening and enlightening all at once. In this talk for TEDx Auckland, Paul focuses on a critical new area of business: intangible assets. Intangible assets include data, content, brands, confidential…

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