High Quality Intangibles Lead to Exit

The Company was acquired by a multinational corporation that specifically cited its high-quality intangible asset strategy as a leading driver of its purchase

The Situation

  • Client developed world-leading nutraceuticals.
  • Initially, its “IP strategy” was driven by patent attorneys, which led to dozens of patents and trademarks being generated and an uncoordinated approach with opaque, high costs.

The Client

Nutraceuticals Manufacturer

Outcome

  • Board engaged EverEdge to complete an audit and strategy rebuild.
  • EverEdge determined that the Company’s value was not in patents but in know-how/trade secrets.
  • EverEdge helped the company rationalize its portfolio and installed systems to correctly manage intangible assets in processing and manufacturing systems.

Result

The Company was acquired by a multinational corporation that specifically cited its high-quality intangible asset strategy as a leading driver of its purchase

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