Research revealed that the company was unlikely to ever be successful offshore.
The Situation
- Large, publicly listed Australasian company.
- Stock price predicated on successful offshore expansion
The Client
Publicly listed Australasian Company
Outcome
- Researched intangible asset position.
- Australasian company has 1 patent. Offshore competitor has 476, and 500+ applications.
- Drilled down to 20 most relevant, found to be infringing 14 of 20.
Result
Research revealed that the company was unlikely to ever be successful offshore.