Intangible Assets Create Ceiling to Growth

Research revealed that the company was unlikely to ever be successful offshore.

The Situation

  • Large, publicly listed Australasian company.
  • Stock price predicated on successful offshore expansion

The Client

Publicly listed Australasian Company

Outcome

  • Researched intangible asset position.
  • Australasian company has 1 patent. Offshore competitor has 476, and 500+ applications.
  • Drilled down to 20 most relevant, found to be infringing 14 of 20.

Result

Research revealed that the company was unlikely to ever be successful offshore.

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