Chief People Officer
Human resources/people and culture; building great teams; aligning people with strategy for maximum stakeholder value; development and implementation of effective recruitment and retention strategies
Belinda has more than 20 years’ senior experience in human resources/people and culture, focused on aligning people with strategy for maximum stakeholder value. Belinda is commercial, pragmatic and committed to adding value.
MBA qualified, Belinda worked with News Limited in Melbourne, before joining Fox Studios Australia in Sydney as the tenth employee, where she managed corporate recruitment for four years (with 100% retention) until Fox grew to 800 employees.
Belinda consulted to Sydney Airports during the 2000 Olympics, then designed HR systems for Frucor Beverages as it established a distribution network across Australia and grew by 60 employees overnight. Belinda managed a complex people and culture merge of Aston Martin, Jaguar, Land Rover and Volvo, under Ford, before creating the HR function for ParaQuad NSW, a not-for-profit, significantly improving employee engagement and customer service levels through culture initiatives.
In London, Belinda consulted to The Commonwealth Bank of Australia’s UK institutional bank, before joining McArthurGlen as Learning and Development Manager, covering 13 designer retail outlets across the UK, France, Austria, Netherlands and Italy. Belinda’s innovative three-tier management development programme led to new revenue streams and improved employee retention and engagement. Belinda designed customer service e-learning for 13,000 employees across five languages, and bespoke Microsoft training delivered around the UK on a converted bus that improved efficiency and productivity.
In Auckland, Belinda worked with a Microsoft Dynamics consultancy, before consulting to EverEdge Global and IP Solved in Sydney. In Melbourne, Belinda consulted in the big data space before finding the perfect home at EverEdge.
- Managing recruitment and retention for some of Australia’s most recognisable brands
- Design and implementation of HR systems and processes
- Design of employee retention programmes
- Development of change management programmes
- MBA with Distinction, Royal Melbourne Institute of Technology
- Economics and Humanities, Täby Skolan, Stockholm
- Certified MBTI Practitioner, Oxford, UK