Bridget Allen

Bridget

Bridget Allen

Chief Marketing Officer

Specialisations

Marketing; corporate communications; issues and crisis management

Background

Bridget has more than 20 years’ experience in business-to-business, corporate and marketing communications. Her background including protecting and building the reputation of global companies and brands, and to helping businesses communicate effectively and in an engaging way with their stakeholders.

Previous experience includes working for Acumen Republic as a Group Account Director, where she specialized in corporate communications and issues management. Prior to this, Bridget worked in London for a leading business communications agency FD International (now FTI Consulting) where she was a Senior Vice President in its Corporate & Brand practice.

Bridget has been involved in all aspects of the development and implementation of consumer, corporate and business-to-business marketing and communications campaigns.  She has worked on a number of capital market transactions and has also advised organizations and government agencies on issues and crisis management procedures.

Her experience includes working with clients across a range of sectors including: infrastructure; logistics; financial services; technology; professional services; aviation, travel and tourism.

Experience

  • Working with some of the worlds leading brands to help build trust and value in their brands
  • The development of marketing and communications strategies to support change management within large, multi-national organizations
  • Development and implementation of issues and crisis management plans

Professional

  • Bachelor of Management Studies, First Class Honors (Marketing & International Management; Communications), University of Waikato

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