Samuel Smith

Sam Smith Headshot BW

Samuel Smith



Intangible Asset strategy; Intangible Asset due diligence; Financial modelling and Intangible Asset valuations; M&A strategy and execution.


Samuel is a Strategist with EverEdge, and in his role helps companies and investors understand and develop competitive advantage in the market by identifying, valuing and commercialising their intangible assets.

Prior to joining EverEdge, Samuel worked for a medical device start-up, incubated within the University of Auckland’s bioengineering institute. In his role, he worked alongside the CEO to formulate the commercialisation strategy for the start-up, and led research efforts into the US medical insurance market, and competitor analyses.

While at University, Samuel also interned at an investment boutique, where he supported the team in analysing and sourcing M&A deals amongst local SMEs.

At EverEdge, he is focused on adding value to his clients by providing financial analysis, intangible asset education and strategy implementation to help them optimise their commercial strategy.


  • Market development work with a medical device start-up, including market sizing, entry strategies, competitor analysis and valuations.
  • Business analyst and deal sourcing with an investment boutique.
  • Sell-side M&A advisory.


  • Bachelor of Commerce (Finance & International Business) – University of Auckland

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