A brand is often a company’s most valuable asset, yet, many companies do not understand trademark law or trademark strategy and how these interact with brand, market and product strategy.
As companies launch new products, enter new markets and geographies or establish new relationships, they often fail to ensure that their trademarks keep up with and cover those new initiatives and arrangements. The result can be catastrophic.
In this video Paul Adams, EverEdge CEO, outlines why entering a market without adequate brand protection or infringing the brand of another party is a recipe for disaster and how companies can prevent this occurring.
Recommended Reads
Patents are great, but they’re just bits of paper. Like any rule or regulation, a…
In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage…
“Keep your eyes on the prize” is a cliche because it works. Focusing on a…
People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the…
Free 1hr Consultation
Intangible assets are a company’s greatest source of hidden value and hidden risk. Make the valuable visible in your organisation.
Sign-up for a free 1-hour consultation today.