Commercialising Intangible Assets
EverEdge are The Intangible Commercialization Asset Specialists™
Generate maximum value from your assets
In 1975, intangible assets accounted for an average 17% of company value – today intangible assets drive 90% of enterprise value of companies in the S&P 500. It is the potential of these assets to scale exponentially that provides New Zealand companies with the opportunity to generate substantial additional economic value.
However, to maximise returns, it means not just working harder but working smarter. While many companies first instinct will be to produce physical goods and services, this strategy may not be the one that creates the best return on investment.
By understanding what commercialisation strategy is right for your business, it is possible to unlock significant value.
Types of Intangible Assets
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Strategies to unlock value from intangible assets
Each of these business models require different levels of inputs – risk, resources and time – and generate very different levels of output.
Fundamentally, the more you put in, the more you get out, with a very rough rule of thumb being that for every dollar you make selling intangible assets outright, you will make $3 licensing them, and $9 deploying them.
However that’s not the end of the story.
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The key to someone else's lock
What are intangible assets and why do companies so often ignore them?
For companies with innovative intangible assets but limited capital or market access, selling or licensing these assets can be extremely lucrative.
To determine if a sale or license strategy makes sense, it is important to look at whether your intangible assets are more valuable in your hands or in someone else’s.
To evaluate this, EverEdge will help you work out the business case – or cases – for how your intangible assets can be utilised. You need to determine not just how your intangible assets enable your activity in your own markets, geographies, and products (and the likely ROI for each of these scenarios), but also look at whether those same intangible assets could deliver the same – or more – value for other companies.
If the assets you have developed are the key to another companies’ success, then these assets could potentially be of enormous value to them.
To find out what commercialisation strategy is right for you, talk to our team of experts today.
The Callaghan Innovation R&D project road map, and the intangible asset identification and strategy work of EverEdge will be guiding lights for management on our growth journey.
Richard Guy, CEO
Food Drying Holdings Limited
We really enjoyed working with Michael and his team and learning more about the Intangible Assets within our business.
George Gregan, Director
We engaged EverEdge to prepare a technical valuation report of a portfolio of patents. The team at EverEdge demonstrated technical expertise and was highly responsive in the preparation of the report.
Mark Petrucco, Partner
Hall & Wilcox
The EverEdge team brought perspective, context and rigour to the table. This resulted in a valuation report of great value and utility.
Chris Donegan, Partner CRO
Hywin Wealth LLP
Any organisation that is future focused and smart should engage.
Greg Jolly, CEO
Tuapeka Gold Print Ltd
Very professional and focused on our business to find and provide the right outcome.
Geoff Wood, Director
East Coast Traffic Control
The EverEdge team hit the ground running, providing great insights into our business and the market in which we work – they have added a lot of value to our planning process as we rapidly grow our business.
Mark Maddren, CEO
The EverEdge Foundation methodology, content and pace were spot on! We found the engagement very rewarding with great insights and takeaway actions from the report.