Commercialising Intangible Assets

EverEdge are The Intangible Commercialization Asset Specialists™


Generate maximum value from your assets

In 1975, intangible assets accounted for an average 17% of company value – today intangible assets drive 90% of enterprise value of companies in the S&P 500. It is the potential of these assets to scale exponentially that provides New Zealand companies with the opportunity to generate substantial additional economic value.

However, to maximise returns, it means not just working harder but working smarter. While many companies first instinct will be to produce physical goods and services, this strategy may not be the one that creates the best return on investment.

By understanding what commercialisation strategy is right for your business, it is possible to unlock significant value.



Intangible asset categories

Types of Intangible Assets

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Strategies to unlock value from intangible assets


Each of these business models require different levels of inputs – risk, resources and time – and generate very different levels of output.

Fundamentally, the more you put in, the more you get out, with a very rough rule of thumb being that for every dollar you make selling intangible assets outright, you will make $3 licensing them, and $9 deploying them.

However that’s not the end of the story.

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The key to someone else's lock

For companies with innovative intangible assets but limited capital or market access, selling or licensing these assets can be extremely lucrative.

To determine if a sale or license strategy makes sense, it is important to look at whether your intangible assets are more valuable in your hands or in someone else’s.

To evaluate this, EverEdge will help you work out the business case – or cases – for how your intangible assets can be utilised. You need to determine not just how your intangible assets enable your activity in your own markets, geographies, and products (and the likely ROI for each of these scenarios), but also look at whether those same intangible assets could deliver the same – or more – value for other companies.

If the assets you have developed are the key to another companies’ success, then these assets could potentially be of enormous value to them.

To find out what commercialisation strategy is right for you, talk to our team of experts today. 


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


Email us for list of questions to consider as you start on this journey. If you’re already convinced, you can also book a no-obligation, free consultation right now.