Data Valuation

EverEdge are The Data Valuation Specialists™


There is a common misconception that it is not possible to value data

Conventional business valuation methods, tend to significantly under-value intangible assets like data, and data rich companies.

However, EverEdge has the expertise and experience to help New Zealand companies monetise, protect, and value data.

Using a proprietary methodology, EverEdge can provide senior management teams and Boards with a robust, defensible, business-focused valuation of what The Economist called “the world’s most valuable resource: data.”

Intangible asset categories

Types of Intangible Assets

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EverEdge are The Data Valuation Specialists™


When it comes to valuing data, there is often no correlation between the cost of the data and the potential revenue that can be generated from it.

A data set in the hands of a small operating business might be worth (on a discounted cashflow basis) a relatively small amount, but in the hands of a much larger business could be worth a vastly larger sum.

Monetized effectively, data has the potential to become one of a company’s greatest assets.

However, the first step in this process is to understand the various business end use cases for your data and the value of each case, as it is these that will determine the potential economic returns and risks associated with leveraging your data.

EverEdge can help you to identify these business cases in order to monetize, mitigate risk and value your data.

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Case Study: Hidden Value

For example, we worked with a small financial services provider. The owners were exiting the business and had been told by the investment bank managing the transaction that, based on industry standards, the business was worth approximately 4x EBITDA.

However, upon analysis of the company’s intangible assets, we identified highly valuable data sets that were completely off-balance sheet and had not been recognised in the sale process.

We suggested a very different approach to the sale. First, we focused heavily on the data, ensuring buyers understood just how valuable it and outlined the potential end use cases for the data. Second, we targeted buyers who wanted to buy data, not an operating company, as these companies had a much larger cheque book.

The result: the company was sold to a strategic buyer for the data for 32x EBITDA – an 800% increased return to the owner. Cue one very happy business owner!


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


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