Patent Rationalisation

EverEdge are The Intangible Asset Specialists™


Many IP Porfolios Quickly Become Major, Impenetrable Cost Centres

While patents and trademarks can be among the most valuable of all intangible assets, they can also quickly become a major and impenetrable cost center, costing hundreds of thousands or millions of dollars annually.

Data from the US Patent and Trademark Office shows that only 5% patents ever make money and fewer than 2% cover their costs.

Given that the cost of holding a patent in even a small number of countries can exceed $1M over the life of the patent, maintaining even a few surplus patents can rapidly become very expensive. For American companies with even modest portfolios these costs can quickly become a major line item.

Likewise with trademarks, it is common for businesses to build up legacy portfolios of hundreds, thousands or sometimes even tens of thousands of trademarks, which can lead to a steady and painful cost escalation.

Intangible asset categories

Types of Intangible Assets

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Streamlining IP costs

The good news is that the cost of patent and trademark portfolios can be significantly reduced (anywhere from 20% to 80%) without any reduction in protection, scope, or quality, by being smarter about the ways intellectual property rights are managed.

Drawing on the experience of some of the world's top ranked IP strategists, EverEdge’s Streamline™ service is designed to help you right size your IP portfolio.

EverEdge Streamline™ has a unique business model: we are paid from the savings we create for you. Importantly, you will maintain control and have the final call on what assets to keep and what to rationalize.  As an added bonus, Streamline™ can also help you to identify potential “Rembrandts in the Attic” (high quality IP assets) that you many never have realized you owned. It’s a win:win outcome.

Want to know more about how we can save you money on your patent portfolio? Book a FREE consultation today?

Independent, expert advice

EverEdge does not register or file patents so our advice is independent and geared towards finding the right intellectual property strategy for your business.

It is common for us to identify cost savings of between 20% and 80% of annual spend from our clients IP portfolios, with no reduction in quality or scope of protection.

In a medium sized portfolio this frequently amounts to tens of thousands to millions of dollars in annual, bottom line savings. In some cases, we have achieved cost savings of 30% with no reduction in the number of assets at all, simply by improving how third party legal providers are managed.

Examples of cost savings we have helped our clients achieve through Streamline™ include:

  • Case Study 1: Major technology player: 5,000+ patents. Streamline™ identified ongoing cost savings of $4,000,000 per annum.

  • Case Study 2: Large primary sector firm: 1,000+ trademarks, 300+ patent families. Streamline™ identified ongoing cost savings of $400,000 per annum.

  • Case Study 3: Major industrial firm: 750+ trademarks, 50+ patent families. Streamline™ identified ongoing cost savings of $200,000 per annum.

  • Case Study 4: Medium manufacturer: 800+ trademarks, 20+ patent families. Streamline™ identified ongoing cost savings of $250,000 per annum.

  • Case Study 5: Major hospitality player: 400+ trademarks. Streamline™ identified ongoing cost savings of $50,000 per annum.


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

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Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

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I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

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We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


If you are interested in how EverEdge Streamline™ can deliver immediate, bottom-line benefits, book your FREE consultation today.