Intangible Asset Strategy

EverEdge are The Intangible Asset Specialists™


Intangible assets account for over 85% of enterprise value for companies in the S&P 500

These assets are the primary driver of company value today, and are what gives your business your competitive edge.

However, despite their importance, many Australian companies overlook the potential value and risks that are associated with intangible assets.

Our Foundation™ Program will help you to develop a strategy to leverage the power of your intangible assets to increase enterprise value, drive growth and reduce risks and costs.

Types of Intangible Assets

Types of Intangible Assets

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EverEdge Foundation Program™

The EverEdge Foundation™ program provides senior management teams with the knowledge and tools to transform their organization’s intangible assets into commercial success, as well helping to identify ways to manage and mitigate intangible asset risk.

The EverEdge Foundation™ program will help you to:

  • Improve margins, market share and pricing power by increasing competitive edge

  • Grow enterprise value by leveraging (often underutilized) intangible assets

  • Mitigate the risk of infringing third party intellectual property rights

  • Reduce loss of competitive advantage due to intangible asset theft, leakage or loss

  • Drive increased return on investment to shareholders.

Strategies to drive results

Understanding intangible assets is particularly important for any company seeking to grow, entering new markets, conducting research or new product development, raising capital or preparing for exit.

EverEdge has delivered the Foundation™ Program to more than 500 companies across the United States, Asia, Europe and Australasia with exceptional feedback. The Net Promoter Score for our Foundation Program™ is over 85% (a score over 60% is regarded as outstanding).


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


We recently completed the ‘Foundation – Intangible Asset Strategy’ program.

There is no question that if you are wanting to understand the true value of your business, then recognising what your intangible assets are and how to protect them, is critical.

The final report we received is of high quality and has given us a clear roadmap to follow.



Chris Baird - CEO


We engaged EverEdge to help us unlock value and mitigate risk around our intangible assets.

EverEdge conducted an audit of our assets and then helped us to develop an action plan to ensure our intangible assets are driving value, are correctly and cost-effectively managed, and that any risks relating to these assets have been identified and mitigated.

We would highly recommend EverEdge to any company that wants to better utilise and manage their intangible assets.

Geoffrey Heber Founder and Director


Extremely impressed with the work that EverEdge did for us.

Their work and process is amazing at uncovering the hidden value inside our business and giving us a roadmap to leverage our intangible assets.

Cameron Houston - CEO


To find out how EverEdge can help you develop your intangible asset strategy, click the button below.