Intangible Asset Strategy

EverEdge are The Intangible Asset Specialists™

Intangible assets account for over 90% of enterprise value for companies in the S&P 500

These assets are the primary driver of company value today, and are what gives your business your competitive edge.

However, despite their importance, many American companies overlook the potential value and risks that are associated with intangible assets.

Our Foundation™ Program will help you to develop a strategy to leverage the power of your intangible assets to increase enterprise value, drive growth and reduce risks and costs.

Intangible asset categories

Types of Intangible Assets

EverEdge Foundation Program™

The EverEdge Foundation™ program provides senior management teams with the knowledge and tools to transform their organization’s intangible assets into commercial success, as well helping to identify ways to manage and mitigate intangible asset risk.

The EverEdge Foundation™ program will help you to:

  • Improve margins, market share and pricing power by increasing competitive edge
  • Grow enterprise value by leveraging (often underutilized) intangible assets
  • Mitigate the risk of infringing third party intellectual property rights
  • Reduce loss of competitive advantage due to intangible asset theft, leakage or loss
  • Drive increased return on investment to shareholders.
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Strategies to drive results

Understanding intangible assets is particularly important for any company seeking to grow, entering new markets, conducting research or new product development, raising capital or preparing for exit.

EverEdge has delivered the Foundation™ Program to more than 500 companies across the United States, Asia, Europe and Australasia with exceptional feedback. The Net Promoter Score for our Foundation Program™ is over 85% (a score over 60% is regarded as outstanding).

At EverEdge we work with both companies and investors to identify hidden value and hidden risk.

With offices in Australia, New Zealand, Singapore and the United States, our clients include Fortune 100 corporations, institutional investors, governments, research institutes and ambitious start-ups. We deliver an average return on fees of over 10x.

We can help you to:

  • Identify and prioritise your Intangible Assets.

  • Assess the strengths and risks associated with your Intangible Assets.

  • Develop a clear intangible asset strategy to protect your Intangible Assets.

  • Develop a clear intangible asset strategy to monetise your Intangible Assets.

  • Understand the monetary value of your Intangible Assets.

  • Unlock the value of your Intangible Assets to drive competitive advantage, growth and value.


The Callaghan Innovation R&D project road map, and the intangible asset identification and strategy work of EverEdge will be guiding lights for management on our growth journey.

Richard Guy, CEO

Food Drying Holdings Limited

We really enjoyed working with Michael and his team and learning more about the Intangible Assets within our business.

George Gregan, Director

PTP Fitness

We engaged EverEdge to prepare a technical valuation report of a portfolio of patents. The team at EverEdge demonstrated technical expertise and was highly responsive in the preparation of the report.

Mark Petrucco, Partner

Hall & Wilcox

The EverEdge team brought perspective, context and rigour to the table. This resulted in a valuation report of great value and utility.

Chris Donegan, Partner CRO

Hywin Wealth LLP

Any organisation that is future focused and smart should engage.

Greg Jolly, CEO

Tuapeka Gold Print Ltd

Very professional and focused on our business to find and provide the right outcome.

Geoff Wood, Director

East Coast Traffic Control

The EverEdge team hit the ground running, providing great insights into our business and the market in which we work – they have added a lot of value to our planning process as we rapidly grow our business.

Mark Maddren, CEO

Ideqa Ltd

The EverEdge Foundation methodology, content and pace were spot on! We found the engagement very rewarding with great insights and takeaway actions from the report.

Mark Maddren, CEO

Ideqa Ltd

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