Intangible Assets

EverEdge are The Intangible Asset Specialists™


Today, intangible assets drive 90% of enterprise value for companies in the S&P 500

Intangible assets (such as data, brands, content, code, trade secrets and industrial know-how) are the primary drivers of competitive edge and company financial performance - yet many companies don't truly understand the value of these assets or how to leverage them.

Since 2007, EverEdge has helped more than 2000 companies in New Zealand and overseas identify, mitigate risk, value, and monetise their intangible assets. In fact, our valuations have helped our clients raise more than a $1.5 billion dollars of capital.

We help companies unlock their competitive edge by identifying, valuing and monetizing their intangible assets, and we help investors improve investment returns by assessing intangible asset impact and reducing intangible asset risk.

EverEdge are The Intangible Asset Specialists™.

Intangible asset categories

Types of Intangible Assets

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Intangible assets are everywhere

They are the primary drivers of company performance, but are:

  • Typically off the balance sheet

  • Not captured within profit and loss accounts, and are

  • Not tracked on the risk register.

While most companies can track desks, chairs, and company cars, few can identify, value, or manage the risks and opportunities around their far more valuable intangible assets.

This leads to significant hidden value and risks that need to be address if companies want to build and sustain a competitive edge.

Intangible assets are the primary driver of company value today

To maximize the potential of your intangible assets, ask yourself:

  • What intangible assets do we own?

  • What is the extent and nature of the intangible asset risks we face?

  • What is the impact of our intangible assets on the company’s performance?

  • What is the value of my intangible assets?

  • How can we unlock our company’s intangible asset value?

Addressing these questions will help you take a more measured view of how your company manages and utilises its intangible assets.

EverEdge are The Intangible Asset Specialists™. Our team bring knowledge, expertise, and experience to the table.

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During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


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