Pricing Intangible Assets
EverEdge are The Intangible Asset Specialists™
When bringing a truly innovate product or service to market it can be difficult to set a price due to a lack of comparatives. You don't want to enter the market too high or too low, as both can negatively impact on sales over the longer term.
Take, for example, a new type of software. With no comparatives, it can be difficult to know how to price the asset to maximize value.
EverEdge will help you take the guesswork out of pricing your innovative product or service.
Using a proprietary three-factor model, EverEdge analyzes contextual and qualitative factors to determine the true value of your assets within the sector you are operating in.
Once your assets are valued, we will help you develop a pricing strategy to maximize sales and your return on investment, whether within New Zealand or overseas.
Types of Intangible Assets
EverEdge can help you set a pricing strategy that will maximize value.
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I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.
Again during the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.
I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.
Ross Pratt, CEO
RAILBLAZA LTD & NTD PLASTICS LTD
We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.
EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.
Mark Roe - CEO
I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.
Their advice was insightful, professional and decisive.
Grant Webster - CEO
Tourism Holdings Ltd (NZX: THL)
We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.
Tim Fussell - Founder and CEO
EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.
We are now working on a clear intangible asset strategy to continue building our business.
Nikhil Joshi - COO
…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy
Nikki Tse - Co-founder & Director
We recently completed the ‘Foundation – Intangible Asset Strategy’ program.
There is no question that if you are wanting to understand the true value of your business, then recognising what your intangible assets are and how to protect them, is critical.
The final report we received is of high quality and has given us a clear roadmap to follow.
Chris Baird - CEO
We engaged EverEdge to help us unlock value and mitigate risk around our intangible assets.
EverEdge conducted an audit of our assets and then helped us to develop an action plan to ensure our intangible assets are driving value, are correctly and cost-effectively managed, and that any risks relating to these assets have been identified and mitigated.
We would highly recommend EverEdge to any company that wants to better utilise and manage their intangible assets.