Pricing Intangible Assets

EverEdge are The Intangible Asset Specialists™


When bringing a truly innovate product or service to market it can be difficult to set a price due to a lack of comparatives. You don't want to enter the market too high or too low, as both can negatively impact on sales over the longer term.

Take, for example, a new type of software. With no comparatives, it can be difficult to know how to price the asset to maximize value.

EverEdge will help you take the guesswork out of pricing your innovative product or service.

Using a proprietary three-factor model, EverEdge analyzes contextual and qualitative factors to determine the true value of your assets within the sector you are operating in.

Once your assets are valued, we will help you develop a pricing strategy to maximize sales and your return on investment, whether within New Zealand or overseas.



Intangible asset categories

Types of Intangible Assets

EverEdge can help you set a pricing strategy that will maximize value.
Enter your details and we’ll send you insights, case studies and testimonials on asset valuation and valuation.


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


To get even more insights on pricing and asset valuation, be sure to enter your email below, or simply click the button to get in touch and let us show you how EverEdge can help you: