Pricing Intangible Assets

EverEdge are The Intangible Asset Specialists™

At EverEdge we work with both companies and investors to identify hidden value and hidden risk.

With offices in Australia, New Zealand, Singapore and the United States, our clients include Fortune 100 corporations, institutional investors, governments, research institutes and ambitious start-ups. We deliver an average return on fees of over 10x.

We can help you to:

  • Identify and prioritise your Intangible Assets.

  • Assess the strengths and risks associated with your Intangible Assets.

  • Develop a clear intangible asset strategy to protect your Intangible Assets.

  • Develop a clear intangible asset strategy to monetise your Intangible Assets.

  • Understand the monetary value of your Intangible Assets.

  • Unlock the value of your Intangible Assets to drive competitive advantage, growth and value.

Register for a Free Consultation

When bringing a truly innovate product or service to market it can be difficult to set a price due to a lack of comparatives. You don't want to enter the market too high or too low, as both can negatively impact on sales over the longer term.

Take, for example, a new type of software. With no comparatives, it can be difficult to know how to price the asset to maximize value. EverEdge will help you take the guesswork out of pricing your innovative product or service. Using a proprietary three-factor model, EverEdge analyses contextual and qualitative factors to determine the true value of your assets within the sector you are operating in.

Once your assets are valued, we will help you develop a pricing strategy to maximize sales and your return on investment, whether within the United States or overseas.


Check our CEO Paul Adams TedX "What if the way we value business is wrong?"


The Callaghan Innovation R&D project road map, and the intangible asset identification and strategy work of EverEdge will be guiding lights for management on our growth journey.

Richard Guy, CEO

Food Drying Holdings Limited

We really enjoyed working with Michael and his team and learning more about the Intangible Assets within our business.

George Gregan, Director

PTP Fitness

We engaged EverEdge to prepare a technical valuation report of a portfolio of patents. The team at EverEdge demonstrated technical expertise and was highly responsive in the preparation of the report.

Mark Petrucco, Partner

Hall & Wilcox

The EverEdge team brought perspective, context and rigour to the table. This resulted in a valuation report of great value and utility.

Chris Donegan, Partner CRO

Hywin Wealth LLP

Any organisation that is future focused and smart should engage.

Greg Jolly, CEO

Tuapeka Gold Print Ltd

Very professional and focused on our business to find and provide the right outcome.

Geoff Wood, Director

East Coast Traffic Control

The EverEdge team hit the ground running, providing great insights into our business and the market in which we work – they have added a lot of value to our planning process as we rapidly grow our business.

Mark Maddren, CEO

Ideqa Ltd

The EverEdge Foundation methodology, content and pace were spot on! We found the engagement very rewarding with great insights and takeaway actions from the report.

Mark Maddren, CEO

Ideqa Ltd

Sign Up To Our Newsletter