Purchase Price Allocation

EverEdge are The Intangible Asset Specialists™


An often-overlooked area when acquiring a company is the purchase price allocation. Especially when it comes to intangible assets.

By law, companies are required to adequately price allocate the assets, liabilities, and goodwill for the business being acquired. This includes a company’s intangible assets, whether within Australia or overseas.

However, it can be complex to determine fair value when it comes to price allocation on intangible assets such as data, brand, software, patents, trademarks, and confidential information.

EverEdge specializes in helping businesses value all of the assets being acquired so that less value ends up classified as ‘goodwill’, which can have a severe negative impact on your income statement, balance sheet, and the future of your overall business.

Are you acquiring or merging with a new business?
Book a FREE consultation to adequately price allocate your incoming assets.


The Callaghan Innovation R&D project road map, and the intangible asset identification and strategy work of EverEdge will be guiding lights for management on our growth journey.

Richard Guy, CEO

Food Drying Holdings Limited

We really enjoyed working with Michael and his team and learning more about the Intangible Assets within our business.

George Gregan, Director

PTP Fitness

We engaged EverEdge to prepare a technical valuation report of a portfolio of patents. The team at EverEdge demonstrated technical expertise and was highly responsive in the preparation of the report.

Mark Petrucco, Partner

Hall & Wilcox

The EverEdge team brought perspective, context and rigour to the table. This resulted in a valuation report of great value and utility.

Chris Donegan, Partner CRO

Hywin Wealth LLP

Any organisation that is future focused and smart should engage.

Greg Jolly, CEO

Tuapeka Gold Print Ltd

Very professional and focused on our business to find and provide the right outcome.

Geoff Wood, Director

East Coast Traffic Control

The EverEdge team hit the ground running, providing great insights into our business and the market in which we work – they have added a lot of value to our planning process as we rapidly grow our business.

Mark Maddren, CEO

Ideqa Ltd

The EverEdge Foundation methodology, content and pace were spot on! We found the engagement very rewarding with great insights and takeaway actions from the report.

Mark Maddren, CEO

Ideqa Ltd

To find out more about how EverEdge can help you with purchase price allocation, click the button below to get in touch or book a free, no-obligation consultation today.