Purchase Price Allocation

EverEdge are The Intangible Asset Specialists™


An often-overlooked area when acquiring a company is the purchase price allocation. Especially when it comes to intangible assets.

By law, companies are required to adequately price allocate the assets, liabilities, and goodwill for the business being acquired. This includes a company’s intangible assets, whether within America or overseas.

However, it can be complex to determine fair value when it comes to price allocation on intangible assets such as data, brand, software, patents, trademarks, and confidential information.

EverEdge specializes in helping businesses value all of the assets being acquired so that less value ends up classified as ‘goodwill’, which can have a severe negative impact on your income statement, balance sheet, and the future of your overall business.

Are you acquiring or merging with a new business?
Book a FREE consultation to adequately price allocate your incoming assets.


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


To find out more about how EverEdge can help you with purchase price allocation, click the button below to get in touch or book a free, no-obligation consultation today.