Software Valuation

EverEdge are The Software Valuation and Monetization Specialists™

Conventional business valuation methods, tend to significantly under-value intangible assets like software and code

Unfortunately, intangible assets are essentially ignored by modern accounting standards. They either never make the balance sheet, are lost under the amorphous term ‘goodwill’, or are listed at cost (and there is essentially no correlation between cost and value with intangible assets).

However, while more complex than a conventional valuation, there are methods of valuing software and other intangible assets that are reliable and accurate.

Using a proprietary three-factor methodology, EverEdge can provide you with a robust, defensible, business-focused valuation of your software, code and data.

We can also help you achieve a higher valuation on your software by helping you determine what monetization strategy is right for you.

EverEdge are the Software Monetization and Valuation Specialists™.

Intangible asset categories

Types of Intangible Assets

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Extracting value from software

If monetised effectively, software has the potential to become one of a company’s greatest assets.

EverEdge will help you establish the business case(s) for how your software can be utilized and an accurate valuation for each of these scenarios. This includes establishing how your software can enable your own activity - and the likely ROI for each scenario - along with determining whether your software could deliver the same, or more, value for other companies.

If the software you have developed is key to another companies’ success, then it could be of enormous value to them. This can create new revenue opportunities related to selling or licensing your software to other parties.

To get access to our latest research on how to mitigate risk, monetize or value your software, enter your details below. Or, to chat to our team, simply click the button to schedule a complementary consultation.

Minimizing risk to maximize value

Getting the highest valuation for your software will also come down to how well you have mitigated risk throughout the development process.

One of the most significant risks that we see company’s facing is around the fact that 8 out of 10 companies cannot prove they actually own their intangible assets, such as software.

With issues such as joint development arrangements, outsourced contracting arrangement, restructures and employment disputes it is often very difficult to actually pin down exactly who owns what.

Not dealing with these issues can significantly impact on the value of your software and code.

The good news is that issues such as this are entirely preventable if you take steps along the way to clarify ownership of your software.

EverEdge can help you identify and address hidden risk to maximize the value of your software when it comes time to monetize this asset.


During the sale process I was working closely with Craig and the team. Selling a business is always a tough time and I found the EverEdge team extremely professional during the whole process. Nothing was a problem for them and for me this made it a much easier process. They guided me and my team through the whole process and we achieved an excellent outcome.

Ross Pratt, CEO


Richard and team at EverEdge understand the “hidden” assets/intangible assets. They were able to articulate and record our delivered vision and business proposition so independent outsiders can easily grasp the vision and value of our business.

Richard Guy, Director


I approached EverEdge to do a high level valuation on the RAILBLAZA business to clearly outline the value of intangible assets. After receiving the valuation and working closely with Craig Margolius and his team, I was so impressed that I approached Paul Adams to see if EverEdge could handle the sale of the company.

I would thoroughly recommend EverEdge to anyone wanting to sell a business that has hidden intangible assets to ensure they get the best outcome for their sale.

Ross Pratt, CEO


We engaged EverEdge to provide us with a specialist valuation that reflected the true value of our business and the intangible assets we had developed through many years of R&D.

EverEdge’s valuation will be a critical tool as we look to grow our business and seek further investment.

Mark Roe - CEO


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets.

Their advice was insightful, professional and decisive.

Grant Webster - CEO

Tourism Holdings Ltd (NZX: THL)

We engaged EverEdge to assist us in developing an intangible asset strategy that would complement our existing operations and business plan… EverEdge delivered a framework, tools and invaluable advice that will no doubt have a material change on our valuation when we seek to exit the business.

Tim Fussell - Founder and CEO


EverEdge helped us identify how we could strengthen our intangible asset position to unlock value and drive revenue from our assets.

We are now working on a clear intangible asset strategy to continue building our business.

Nikhil Joshi - COO


…We needed to understand what constitutes Intellectual Property and Intangible Assets and develop a clear strategy to be able to protect these in the future… we gained valuable insights into areas that needed to be looked at within our overall Business Strategy

Nikki Tse - Co-founder & Director


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