Michael Masterson

Michael specialises in helping boards and management teams realise the full potential of their intangible assets. He has several decades of experience in working for, or with, high-growth businesses, helping them evaluate innovations and opportunities and develop robust commercialisation and risk management strategies. His efforts have resulted in increased revenues and profitability margins. Michael has a vast international network, which he leverages on behalf of his clients to create meaningful business connections.

Prior to joining EverEdge, a global intangible asset advisory, corporate finance and investment firm, Michael was part of the senior management team at SalesForce (now Salmat), guiding the company from six to 7500 people in eight years. As the Managing Director of Asia & New Zealand, Michael successfully led the business to become one of Omnicom Group’s (NYSE:OMC) most successful and profitable acquisitions.

Michael is also the founder of several successful start-ups and has been integral to turning around two mid-sized companies in the logistics and FMCG sectors, taking both from significant losses to profit within nine months. He is on several private company boards and sits on the board of Cure Brain Cancer, which was named by the AFR as the most Innovative Charity and the 25th most Innovative Organisation.