Patents are great, but they’re just bits of paper. Like any rule or regulation, a patent is only effective if you can defend it. Defending a patent isn’t just about hiring an army of lawyers. A legal team is great – especially when a general counsel knows your product intimately – but patent defence is…

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward to 1950 and New Zealand had enough of the fruit growing in orchards across the country to begin exporting it in bulk to the US.…

“Keep your eyes on the prize” is a cliche because it works. Focusing on a goal is not only the cheapest path to success, but it’s also the best way to use all your intangible assets together in strategy that can make you look like a superhuman. The reason for this godlike power is that…

People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the evil dollar. For the sceptics, it’s little more than digital trading cards. This year, the price of Bitcoin hit a new “record” and continues to push higher. Whether you think Bitcoin is valuable is irrelevant. Millions of people perceive that…

The 1964 film Mary Poppins had a great scene about hidden value. In the scene, the fairylike nanny meets the children for the first time. She looks around their room and decides it needs more furniture. So, Mary Poppins reaches into her tiny magic bag and stuns the children by pulling out a full-length coat…

It’s not too weird to think about data like a tree. Once planted, a dataset keeps growing, taps into new information and, more importantly, its value also goes through different seasons. Information analysts describe this as the “lifecycle” of data. The same dataset might be useful today and useless tomorrow, but then suddenly become useful…

Balance sheets can teach you a lot about a company, but nothing beats getting on a plane to see the business for yourself. A balance sheet offers (at most) a high-level insight into a business: the revenue flowing in (or out), debts and liabilities, personnel and other key factors. These are important to know, but…

What if mission-critical data was quite literally flowing through your air conditioning vent? A 2021 study by Harvard University found a negative link between the brain power of office workers and indoor air quality. When the air was bad, employees were sleepier, took longer to respond, answered fewer questions correctly and needed more help to…

It’s amazing what even small companies can do when they understand the power of data. What if customers could order a delivery of fresh concrete along with some software to optimise their entire supply chain – both from the same company? Or perhaps a single company builds point-of-sale machines while also offering packages that allow…

A message from Paul Adams, EverEdge Founder & CEO I founded EverEdge 15 years ago to help companies unlock their competitive edge by identifying, valuing and monetising their intangible assets. Today, I am excited to share some significant changes to our business as we position ourselves for continued growth. Firstly, I am pleased to announce…