The starting point when valuing a set of data is to build a business case that enables you to determine the potential economic return from each particular data asset in each particular business context. By properly building and analyzing each business case, businesses can start to work out how best to utilize a set of data and what it is worth.

Watch as Paul Adams, CEO of EverEdge, shares insights into how to drive materially increased enterprise value by looking at your business and its assets in a different way to end up with a much better outcome.

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