Data... The new gold. The new oil. The world’s most valuable resource. With a build-up like this, it is no wonder many companies are now trying to leverage and monetize the data they hold.

But is the reality living up to the hype? The answer is yes… and no.

There is a common misconception, largely based on outdated accounting standards, that it is not possible to value data. This is incorrect. You absolutely can value data – it just requires a different methodology as it needs to take into account a much broader range of factors than are included in a traditional physical asset or business valuation.