Making the Valuable Visible™

In 1975, intangible assets accounted for 17% of the market capitalisation value of S&P 500 companies. Today, intangible assets are 90% of company value.

Intangible Assets Are Everywhere

They are a company's most important resources and the primary drivers of performance and growth - but can also be a major source of risk.

Intangible Asset Categories

Confidential Information
Industry Expertise
Approvals & Certifications
Plant Varieties
Network Effects

Unlock Your Competitive Edge

EverEdge is a global intangible asset advisory, valuation and corporate finance specialist.  

Since 2007, EverEdge has completed over 2500 client engagements, helping companies and investors unlock the value of their intangible assets and reduce intangible asset risk.

Our services include:


Strategy Services

Drive tangible impact from intangible assets.

valuation services

Valuation Services

Identify and articulate the true worth of your company's intangible assets.


Corporate Finance

Maximise the value of your transaction with intangible asset insight.

Free 1 hour Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. We make the valuable visible in your organisation.

Sign-up for a free 1 hour consultation today.


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets. Their advice was insightful, professional and decisive.

Grant Webster
CEO, Tourism Holdings Ltd

At first glance, our business might look to be primarily based on tangible assets, but EverEdge helped us dig beneath the surface and recognise that a lot of our value is actually derived from the confidential information, digital content and other intangible assets we hold.

Aaron Butcher
Head of Digital, QIC Global Real Estate

EverEdge provided Kotahi with technology valuation advice during an offshore acquisition. Their advice was professional, pragmatic and insightful. I would recommend them to any company undertaking M&A involving intangible assets.

David Ross
CEO, Kotahi

EverEdge’s report was exceptional. It not only provided deep insights but was also highly commercial and pragmatic. It clearly identified our intangible assets, why they are important and outlined exactly the action points and priorities to unlock their value.

Trent Fulcher
Head of Strategy, Airways

We found completing the EverEdge Foundation Programme invaluable and wished we'd completed it much earlier!
As founders of a start-up, it’s easy to become overwhelmed but working with Paul and Richard gave us a much clearer idea of where we need to be heading and re-energised us to continue our journey.

Nikki Tse
Co-Fouder, Prometheus

Everedge’s work opened up opportunities for us to make a genuine step change in how Zespri considers and manages intangible assets and I have every confidence that the strategic planks identified by Everedge will allow Zespri to unlock new innovative opportunities, driving substantial value for our business and Zespri growers.

Katherine Evans
General Counsel, Zespri

Client Snapshot

Most Popular Reads

Can Zespri’s intangible assets save its Kiwifruit from illicit growers?

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward to 1950 and New Zealand had enough of the fruit growing in orchards across the country to begin exporting it in bulk to the US.…

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How Sears broke its OODA loop and missed the internet

“Keep your eyes on the prize” is a cliche because it works. Focusing on a goal is not only the cheapest path to success, but it’s also the best way to use all your intangible assets together in strategy that can make you look like a superhuman. The reason for this godlike power is that…

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Bitcoin and the power of perceived value

People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the evil dollar. For the sceptics, it’s little more than digital trading cards. This year, the price of Bitcoin hit a new “record” and continues to push higher. Whether you think Bitcoin is valuable is irrelevant. Millions of people perceive that…

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Unlocking value with the Mary Poppins technique

The 1964 film Mary Poppins had a great scene about hidden value. In the scene, the fairylike nanny meets the children for the first time. She looks around their room and decides it needs more furniture. So, Mary Poppins reaches into her tiny magic bag and stuns the children by pulling out a full-length coat…

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The life-cycle of good quality data

It’s not too weird to think about data like a tree. Once planted, a dataset keeps growing, taps into new information and, more importantly, its value also goes through different seasons. Information analysts describe this as the “lifecycle” of data. The same dataset might be useful today and useless tomorrow, but then suddenly become useful…

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Delving deep on due diligence

Balance sheets can teach you a lot about a company, but nothing beats getting on a plane to see the business for yourself. A balance sheet offers (at most) a high-level insight into a business: the revenue flowing in (or out), debts and liabilities, personnel and other key factors. These are important to know, but…

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Why the CIA was right about data

What if mission-critical data was quite literally flowing through your air conditioning vent? A 2021 study by Harvard University found a negative link between the brain power of office workers and indoor air quality. When the air was bad, employees were sleepier, took longer to respond, answered fewer questions correctly and needed more help to…

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Could your data become a money-making product?

It’s amazing what even small companies can do when they understand the power of data. What if customers could order a delivery of fresh concrete along with some software to optimise their entire supply chain – both from the same company? Or perhaps a single company builds point-of-sale machines while also offering packages that allow…

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EverEdge Announces New Shareholder & Europe Expansion

A message from Paul Adams, EverEdge Founder & CEO I founded EverEdge 15 years ago to help companies unlock their competitive edge by identifying, valuing and monetising their intangible assets. Today, I am excited to share some significant changes to our business as we position ourselves for continued growth. Firstly, I am pleased to announce…

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What role will intangible assets play in 2024?

As the first quarter of 2024 comes to a close, it’s worth pondering what might be coming down the pipeline as the business world gears up for a busy spin around the sun. We’ve picked three of the most important trends that are likely to impact companies and show how an intangible assets lens can…

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2500+ Client engagments over 14 years Fortune 100, major investors SMEs, R&D institutes
+74% 9.44 out of 10 NET PROMOTOR SCORE
11 years we are ranked among top IP strategists globally
Offices in Singapore, United States, Australia, New Zealand
+10x Return on client fees

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