Making the Valuable Visible™

In 1975, intangible assets accounted for 17% of the market capitalisation value of S&P 500 companies. Today, intangible assets are 90% of company value.

Intangible Assets Are Everywhere

They are a company's most important resources and the primary drivers of performance and growth - but can also be a major source of risk.

Intangible Asset Categories

Confidential Information
Industry Expertise
Approvals & Certifications
Plant Varieties
Network Effects

Unlock Your Competitive Edge

EverEdge is a global intangible asset advisory, valuation and corporate finance specialist.  

Since 2007, EverEdge has completed over 2500 client engagements, helping companies and investors unlock the value of their intangible assets and reduce intangible asset risk.

Our services include:


Strategy Services

Drive tangible impact from intangible assets.

valuation services

Valuation Services

Identify and articulate the true worth of your company's intangible assets.


Corporate Finance

Maximise the value of your transaction with intangible asset insight.

Free 1 hour Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. We make the valuable visible in your organisation.

Sign-up for a free 1 hour consultation today.


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets. Their advice was insightful, professional and decisive.

Grant Webster
CEO, Tourism Holdings Ltd

At first glance, our business might look to be primarily based on tangible assets, but EverEdge helped us dig beneath the surface and recognise that a lot of our value is actually derived from the confidential information, digital content and other intangible assets we hold.

Aaron Butcher
Head of Digital, QIC Global Real Estate

EverEdge provided Kotahi with technology valuation advice during an offshore acquisition. Their advice was professional, pragmatic and insightful. I would recommend them to any company undertaking M&A involving intangible assets.

David Ross
CEO, Kotahi

EverEdge’s report was exceptional. It not only provided deep insights but was also highly commercial and pragmatic. It clearly identified our intangible assets, why they are important and outlined exactly the action points and priorities to unlock their value.

Trent Fulcher
Head of Strategy, Airways

We found completing the EverEdge Foundation Programme invaluable and wished we'd completed it much earlier!
As founders of a start-up, it’s easy to become overwhelmed but working with Paul and Richard gave us a much clearer idea of where we need to be heading and re-energised us to continue our journey.

Nikki Tse
Co-Fouder, Prometheus

Everedge’s work opened up opportunities for us to make a genuine step change in how Zespri considers and manages intangible assets and I have every confidence that the strategic planks identified by Everedge will allow Zespri to unlock new innovative opportunities, driving substantial value for our business and Zespri growers.

Katherine Evans
General Counsel, Zespri

Client Snapshot

Most Popular Reads

Double-down on your strongest intangible assets first

“Concentrate on your weaknesses” sounds like great advice, but it’s important to remember that every dollar spent on in one place is a dollar you can’t spend on anything else. No company has infinite resources, and it is always tempting to “diversify” just in case the market changes. Spreading corporate risk by having a few…

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The key to a (local) monopoly could be behind the reception desk

The entrepreneur Peter Thiel once said competition is for losers while monopoly is for winners. Thiel meant that the goal of every company should be to become a monopoly because it underpins high margins and allows it to think outside the box. Without high margins, a firm cannot develop and enjoy sustainable competitive advantage over…

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Thinking smarter about data and customer trust in the age of AI

“Don’t follow the crowd” is great advice in theory, but devilishly difficult in practice when all your rivals appear to be leaping ahead. Cloud-based communication platform Slack, owned by the proudly “trust first” Salesforce, found itself in precisely this awkward situation when angry customers highlighted that the wording in its privacy policy was vague and…

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Scarcity: The ultimate reward for a strong intangible asset base

Few things annoy a wealthy person more than being placed on a waiting list. But they always wait – especially when the item they desire is scarce. The thing is, actual scarcity is itself rather scarce. Plenty of companies attempt to create scarcity, but few can pull it off. Releasing a “limited edition” set of…

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Why certifications are the bedrock of intangible assets

We’re surrounded by very particular kind of brand all day, but just can’t see it. This brand is on each can of Coke, on all the vegetables in our sandwich and on every single step leading up from the local bus station. Brand is a strange concept. You probably don’t know precisely why you prefer…

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How to see the wood for the trees in company valuations

It’s a law of physics that no tree can ever grow into the stratosphere. At some point, they hit a ceiling, and then the trees all start to look like a forest. Only when you climb down into the branches and bark is it possible to see which trees are healthy, which have the best…

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Without non-competes, how can you protect your intangible assets?

Non-compete clauses may soon be a relic of the past if the US Supreme Court accepts a new Federal Trade Commission (FTC) ruling. Changing one rule might not seem like much, but it’s important to point out that little things could end up being major problems for companies. And just because it’s happening in the…

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FOMO (fear of missing out) is a hell of a drug when buying software

Most film buffs know Weta Digital as the company created by Sir Peter Jackson in 1987 which came to prominence for its amazing visual effects in The Lord Of The Rings, Avatar and other Oscar-winning movies. On the other side, Unity is a relatively niche American company that nevertheless produces the most used engine on…

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Protecting patents by ‘defanging the snake’

Patents are great, but they’re just bits of paper. Like any rule or regulation, a patent is only effective if you can defend it. Defending a patent isn’t just about hiring an army of lawyers. A legal team is fantastic – especially when a general counsel knows your product intimately – but patent defence is…

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Can Zespri’s intangible assets save its Kiwifruit from illicit growers?

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward to 1950 and New Zealand had enough of the fruit growing in orchards across the country to begin exporting it in bulk to the US.…

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2500+ Client engagments over 14 years Fortune 100, major investors SMEs, R&D institutes
+74% 9.44 out of 10 NET PROMOTOR SCORE
11 years we are ranked among top IP strategists globally
Offices in Singapore, United States, Australia, New Zealand
+10x Return on client fees

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