Making the Valuable Visible™
In 1975, intangible assets accounted for 17% of the market capitalisation value of S&P 500 companies. Today, intangible assets are 90% of company value.
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Intangible Assets Are Everywhere
They are a company's most important resources and the primary drivers of performance and growth - but can also be a major source of risk.
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Unlock Your Competitive Edge
EverEdge is a global intangible asset advisory, valuation and corporate finance specialist.
Since 2007, EverEdge has completed over 2500 client engagements, helping companies and investors unlock the value of their intangible assets and reduce intangible asset risk.
Our services include:
Strategy Services
Drive tangible impact from intangible assets.
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Valuation Services
Identify and articulate the true worth of your company's intangible assets.
Corporate Finance
Maximise the value of your transaction with intangible asset insight.
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Intangible assets are a company’s greatest source of hidden value and hidden risk. We make the valuable visible in your organisation.
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Case Studies
We make the valuable visible™. Want to know how?
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Most Popular Reads
The most powerful subsidies in the world are intangible
It might sound strange, but government subsidies can be a powerful intangible asset – if you know how to spot the most important ones. Receiving any kind of grant is always a useful investment, especially when it comes with no strings attached (NB… there are always strings attached). But the best kinds of subsidies are…
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What the iPhone 15 teaches about opportunity costs
The way consumers fawn over any new iPhone release is exactly how companies treat their shiny tangible assets. It’s certainly more impressive to buy a $10 million factory. But think of all the ways those same funds could increase the value of a company if they were invested in R&D, software, brand, relationships or even…
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Preventing disloyal MICE in the company floorboards
Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is that if they receive a counteroffer for $150,001, then they might just switch allegiance. This is the paradox of the mercenary. A person who performs a task for money can always be bought off by a person with a larger…
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What’s the value of content in a post-scarcity world?
It seems to have dropped off the radar, but did you know the Hollywood writers’ strike is still going on? Although it was meant to end in May, many creatives in Tinseltown are still folding their arms and refusing to pick up the pen (or the keyboard) until better pay conditions are met. As a…
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How brand can turn the tables on copyright theft
Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion worth of famous paintings, making him the world’s most prolific art thief. The 52-year-old Frenchman lifted more than 300 works from museums and cathedrals across Europe. In a book about Breitwieser called The Art Thief: A True Story of Love,…
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Why time is money when preparing to exit
In mergers and acquisitions (M&A), maximum value deal depends on controlling time. And if time is money, then those with the deepest pockets tend to have the most control. One of the biggest mistakes in corporate finance is a tendency to rush the M&A process. It’s dangerously easy to blur the line between a speedy…
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Is that takeover offer too good to be true?
It’s Friday afternoon and you get a phone call from an unrecognised number. The caller is ringing on behalf of a third party that wants to buy your company. What’s your first thought? You’d feel a strange cocktail of excitement and fear, for a start. The buyer’s price sounded good – excellent, even – but…
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Uncovering brand equity leads to international success
For Connexionz Executive Chair Tony Kan, the “aha” moment of learning about intangible assets hit him like a bus. This insight is poetic because the New Zealand-based company is dedicated to simplifying public transport networks by gathering, washing and applying Big Data principles. Connexionz’ tools and systems were operating the back-end and front-end of public…
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Lego brand faces rough ride against rival toymakers
When you have one critical intangible asset, you’ll do anything to protect it. This simple logic appears to have been the driving force behind LEGO’s steadfast opposition to toymaker ZURU trying to prove in the New Zealand High Court that including compatibility statements on its building bricks did not infringe on LEGO’s trade mark. After…
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What comes after the ‘aha’ moment?
The “aha” moment is always the most rewarding part of engaging with a client. It’s like the client finally sees what everyone else was looking at. EverEdge has a great case study about one of these amazing moments. A handful of years ago, we were engaged to consult with a business that hoped to package…
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