Making the Valuable Visible™

In 1975, intangible assets accounted for 17% of the market capitalisation value of S&P 500 companies. Today, intangible assets are 90% of company value.

Intangible Assets Are Everywhere

They are a company's most important resources and the primary drivers of performance and growth - but can also be a major source of risk.

Intangible Asset Categories

Confidential Information
Industry Expertise
Approvals & Certifications
Plant Varieties
Network Effects

Unlock Your Competitive Edge

EverEdge is a global intangible asset advisory, valuation and corporate finance specialist.  

Since 2007, EverEdge has completed over 2500 client engagements, helping companies and investors unlock the value of their intangible assets and reduce intangible asset risk.

Our services include:


Strategy Services

Drive tangible impact from intangible assets.

valuation services

Valuation Services

Identify and articulate the true worth of your company's intangible assets.


Corporate Finance

Maximise the value of your transaction with intangible asset insight.

Free 1 hour Consultation

Intangible assets are a company’s greatest source of hidden value and hidden risk. We make the valuable visible in your organisation.

Sign-up for a free 1 hour consultation today.


I strongly recommend EverEdge to any company involved in M&A or capital transactions that call for valuation or assessment of intangible assets. Their advice was insightful, professional and decisive.

Grant Webster
CEO, Tourism Holdings Ltd

At first glance, our business might look to be primarily based on tangible assets, but EverEdge helped us dig beneath the surface and recognise that a lot of our value is actually derived from the confidential information, digital content and other intangible assets we hold.

Aaron Butcher
Head of Digital, QIC Global Real Estate

EverEdge provided Kotahi with technology valuation advice during an offshore acquisition. Their advice was professional, pragmatic and insightful. I would recommend them to any company undertaking M&A involving intangible assets.

David Ross
CEO, Kotahi

EverEdge’s report was exceptional. It not only provided deep insights but was also highly commercial and pragmatic. It clearly identified our intangible assets, why they are important and outlined exactly the action points and priorities to unlock their value.

Trent Fulcher
Head of Strategy, Airways

We found completing the EverEdge Foundation Programme invaluable and wished we'd completed it much earlier!
As founders of a start-up, it’s easy to become overwhelmed but working with Paul and Richard gave us a much clearer idea of where we need to be heading and re-energised us to continue our journey.

Nikki Tse
Co-Fouder, Prometheus

Everedge’s work opened up opportunities for us to make a genuine step change in how Zespri considers and manages intangible assets and I have every confidence that the strategic planks identified by Everedge will allow Zespri to unlock new innovative opportunities, driving substantial value for our business and Zespri growers.

Katherine Evans
General Counsel, Zespri

Client Snapshot

Most Popular Reads

The most powerful subsidies in the world are intangible

It might sound strange, but government subsidies can be a powerful intangible asset – if you know how to spot the most important ones. Receiving any kind of grant is always a useful investment, especially when it comes with no strings attached (NB… there are always strings attached). But the best kinds of subsidies are…

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What the iPhone 15 teaches about opportunity costs

The way consumers fawn over any new iPhone release is exactly how companies treat their shiny tangible assets. It’s certainly more impressive to buy a $10 million factory. But think of all the ways those same funds could increase the value of a company if they were invested in R&D, software, brand, relationships or even…

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Preventing disloyal MICE in the company floorboards

Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is that if they receive a counteroffer for $150,001, then they might just switch allegiance. This is the paradox of the mercenary. A person who performs a task for money can always be bought off by a person with a larger…

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What’s the value of content in a post-scarcity world?

It seems to have dropped off the radar, but did you know the Hollywood writers’ strike is still going on? Although it was meant to end in May, many creatives in Tinseltown are still folding their arms and refusing to pick up the pen (or the keyboard) until better pay conditions are met. As a…

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How brand can turn the tables on copyright theft 

Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion worth of famous paintings, making him the world’s most prolific art thief.  The 52-year-old Frenchman lifted more than 300 works from museums and cathedrals across Europe. In a book about Breitwieser called The Art Thief: A True Story of Love,…

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Why time is money when preparing to exit

In mergers and acquisitions (M&A), maximum value deal depends on controlling time. And if time is money, then those with the deepest pockets tend to have the most control. One of the biggest mistakes in corporate finance is a tendency to rush the M&A process. It’s dangerously easy to blur the line between a speedy…

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Is that takeover offer too good to be true?

It’s Friday afternoon and you get a phone call from an unrecognised number. The caller is ringing on behalf of a third party that wants to buy your company. What’s your first thought? You’d feel a strange cocktail of excitement and fear, for a start. The buyer’s price sounded good – excellent, even – but…

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Uncovering brand equity leads to international success

For Connexionz Executive Chair Tony Kan, the “aha” moment of learning about intangible assets hit him like a bus. This insight is poetic because the New Zealand-based company is dedicated to simplifying public transport networks by gathering, washing and applying Big Data principles. Connexionz’ tools and systems were operating the back-end and front-end of public…

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Lego brand faces rough ride against rival toymakers

When you have one critical intangible asset, you’ll do anything to protect it. This simple logic appears to have been the driving force behind LEGO’s steadfast opposition to toymaker ZURU trying to prove in the New Zealand High Court that including compatibility statements on its building bricks did not infringe on LEGO’s trade mark. After…

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What comes after the ‘aha’ moment?

The “aha” moment is always the most rewarding part of engaging with a client. It’s like the client finally sees what everyone else was looking at. EverEdge has a great case study about one of these amazing moments. A handful of years ago, we were engaged to consult with a business that hoped to package…

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2500+ Client engagments over 14 years Fortune 100, major investors SMEs, R&D institutes
+74% 9.44 out of 10 NET PROMOTOR SCORE
11 years we are ranked among top IP strategists globally
Offices in Singapore, United States, Australia, New Zealand
+10x Return on client fees

Free 1 hour Consultation

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