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Preventing disloyal MICE in the company floorboards
Niccolò Machiavelli once said the problem with paying someone $150,000 to do a job is that if they receive a counteroffer for $150,001, then they might just switch allegiance. This is the paradox of the mercenary. A person who performs a task for money can always be bought off by a person with a larger…
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What’s the value of content in a post-scarcity world?
It seems to have dropped off the radar, but did you know the Hollywood writers’ strike is still going on? Although it was meant to end in May, many creatives…
How brand can turn the tables on copyright theft
Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion worth of famous paintings, making him the world’s most prolific art thief. The 52-year-old Frenchman…
Why time is money when preparing to exit
In mergers and acquisitions (M&A), maximum value deal depends on controlling time. And if time is money, then those with the deepest pockets tend to have the most control. One…
Is that takeover offer too good to be true?
It’s Friday afternoon and you get a phone call from an unrecognised number. The caller is ringing on behalf of a third party that wants to buy your company. What’s…
Uncovering brand equity leads to international success
For Connexionz Executive Chair Tony Kan, the “aha” moment of learning about intangible assets hit him like a bus. This insight is poetic because the New Zealand-based company is dedicated…
Lego brand faces rough ride against rival toymakers
When you have one critical intangible asset, you’ll do anything to protect it. This simple logic appears to have been the driving force behind LEGO’s steadfast opposition to toymaker ZURU…
What comes after the ‘aha’ moment?
The “aha” moment is always the most rewarding part of engaging with a client. It’s like the client finally sees what everyone else was looking at. EverEdge has a great…
Twitter vs Threads: Who will win?
Aside from posting a picture of a lake about a week ago, META chief executive Mark Zuckerberg has barely used his new platform Threads. Compare that to Elon Musk, the…
EverEdge Staff Spotlight: Caitlin Burnett
In this Staff Spotlight, we spoke to EverEdge’s patent attorney and senior advisor Caitlin Burnett about why she chose the field of patent law and what excites her about working…
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