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Thinking smarter about data and customer trust in the age of AI

“Don’t follow the crowd” is great advice in theory, but devilishly difficult in practice when all your rivals appear to be leaping ahead. Cloud-based communication platform Slack, owned by the proudly “trust first” Salesforce, found itself in precisely this awkward situation when angry customers highlighted that the wording in its privacy policy was vague and…

May 21, 2024
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Scarcity: The ultimate reward for a strong intangible asset base

Few things annoy a wealthy person more than being placed on a waiting list. But they always wait – especially when the item they desire is scarce. The thing is,…

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Why certifications are the bedrock of intangible assets

We’re surrounded by very particular kind of brand all day, but just can’t see it. This brand is on each can of Coke, on all the vegetables in our sandwich…

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How to see the wood for the trees in company valuations

It’s a law of physics that no tree can ever grow into the stratosphere. At some point, they hit a ceiling, and then the trees all start to look like…

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Without non-competes, how can you protect your intangible assets?

Non-compete clauses may soon be a relic of the past if the US Supreme Court accepts a new Federal Trade Commission (FTC) ruling. Changing one rule might not seem like…

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FOMO (fear of missing out) is a hell of a drug when buying software

Most film buffs know Weta Digital as the company created by Sir Peter Jackson in 1987 which came to prominence for its amazing visual effects in The Lord Of The…

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Protecting patents by ‘defanging the snake’

Patents are great, but they’re just bits of paper. Like any rule or regulation, a patent is only effective if you can defend it. Defending a patent isn’t just about…

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Can Zespri’s intangible assets save its Kiwifruit from illicit growers?

In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward…

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How Sears broke its OODA loop and missed the internet

“Keep your eyes on the prize” is a cliche because it works. Focusing on a goal is not only the cheapest path to success, but it’s also the best way…

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Bitcoin and the power of perceived value

People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the evil dollar. For the sceptics, it’s little more than digital trading cards. This year, the…

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