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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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We followed our own advice
You can hurt a consultant’s feelings by mentioning the old maxim “those who can’t do, teach.” After all, if the consultant is so good at what they advise, why aren’t…
We may be entering the copyright apocalypse
A recent chat with a client reminded us that copyright is no longer a reliable defence for protecting IP in the digital age – you will need multiple intangible assets…
Rocket Lab would be nothing without its operating manuals
Rockets are big, loud and very tangible. But every step to the launch pad depends on intangible assets. Someone who knows the importance of intangible assets in rocket engineering is…
AI is coming for your content. Are you ready?
Courts tend to move painfully slowly on copyright compared to the pace of business, but when it comes to artificial intelligence (AI) it’s not clear that copyright can protect companies…
What’s the value of a politician’s brand?
In 2008, a 30-year-old named Mike Merrill divided himself into 100,000 shares and set an initial public offering for his life at $1 a share. His plan was to let stockholders…
Double-down on your strongest intangible assets first
“Concentrate on your weaknesses” sounds like great advice, but it’s important to remember that every dollar spent on in one place is a dollar you can’t spend on anything else….
The key to a (local) monopoly could be behind the reception desk
The entrepreneur Peter Thiel once said competition is for losers while monopoly is for winners. Thiel meant that the goal of every company should be to become a monopoly because…
Thinking smarter about data and customer trust in the age of AI
“Don’t follow the crowd” is a good theory, but devilishly difficult in practice when all your rivals appear to be leaping ahead. Cloud-based communication platform Slack, owned by the proudly…
Scarcity: The ultimate reward for a strong intangible asset base
Few things annoy a wealthy person more than being placed on a waiting list. But they always wait – especially when the item they desire is scarce. The thing is,…
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