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Don’t fall into the “do everything yourself” trap
Back in August, Chinese technology company Huawei released its latest smartphone. To the surprise of everyone, it was powered by a high-quality semiconductor chip 100% made in China. According to the US, such a chip was impossible. And yet, there it was. The chip shouldn’t exist because the Trump administration created heavy sanctions to block…
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How brand can turn the tables on copyright theft
Over the six years between 1995 and 2001, Stéphane Breitwieser stole more than $2 billion worth of famous paintings, making him the world’s most prolific art thief. The 52-year-old Frenchman…
Why time is money when preparing to exit
In mergers and acquisitions (M&A), maximum value deal depends on controlling time. And if time is money, then those with the deepest pockets tend to have the most control. One…
Is that takeover offer too good to be true?
It’s Friday afternoon and you get a phone call from an unrecognised number. The caller is ringing on behalf of a third party that wants to buy your company. What’s…
Uncovering brand equity leads to international success
For Connexionz Executive Chair Tony Kan, the “aha” moment of learning about intangible assets hit him like a bus. This insight is poetic because the New Zealand-based company is dedicated…
Lego brand faces rough ride against rival toymakers
When you have one critical intangible asset, you’ll do anything to protect it. This simple logic appears to have been the driving force behind LEGO’s steadfast opposition to toymaker ZURU…
What comes after the ‘aha’ moment?
The “aha” moment is always the most rewarding part of engaging with a client. It’s like the client finally sees what everyone else was looking at. EverEdge has a great…
Twitter vs Threads: Who will win?
Aside from posting a picture of a lake about a week ago, META chief executive Mark Zuckerberg has barely used his new platform Threads. Compare that to Elon Musk, the…
EverEdge Staff Spotlight: Caitlin Burnett
In this Staff Spotlight, we spoke to EverEdge’s patent attorney and senior advisor Caitlin Burnett about why she chose the field of patent law and what excites her about working…
Can a board be an intangible asset?
A well-chosen board of directors can boost the value of a company’s intangible assets, but it’s important to remember that people aren’t intangible assets in themselves. Put it this way,…
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