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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Do you have what it takes to turn an idea into $100m?
The elevator pitch was simple: “software made by tradies, for tradies.” Now the New Zealand-based company has been sold for north of $100 million. “Tradies,” in case you don’t know,…
The story of Air America or, sometimes it is about what you know
It can be devilishly hard to value what a key person in a business knows, who they know, why they know what they know, or why they know who they…
China’s IP protections have come a long way
Lots of experienced travelers to China say the country has changed drastically over the past few decades. Nowhere is this more accurate than in its IP laws. Major tier-one cities…
Can a company change its DNA?
Starting a business is a lot like setting the foundation of a house. Get the intangible assets right from the start, and everything else falls into place. If these assets…
Why useful definitions are critical for innovative thinking
The 2024 Paris Olympics came and went in a whirlwind. If you blinked, you might have missed it. But the event still managed to reignite an old debate in the…
By attacking ‘price-gouging’, Kamala Harris punishes intangible assets
A sudden price jump is a great way to annoy customers, but it’s a bit disingenuous to claim a business is “price gouging” just because goods are more expensive. Over…
Learning to speak the language of the investor
EverEdge sat down with the investment banking team at Arcbridge to discuss why early preparation when selling a company requires understanding the cultural nuances of investors in different parts of…
It’s time to take the Ferrari out for a spin
What’s the point in owning a beautiful Ferrari if you never take it out of the garage? Think about it. You spend all that time building up the talent necessary…
The risks of building a brand you don’t own
Sometimes young companies run so fast and with such energy that they forget to do the basics, such as asking if they own their brand name. Coming up with a…
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