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FOMO (fear of missing out) is a hell of a drug when buying software
Most film buffs know Weta Digital as the company created by Sir Peter Jackson in 1987 which came to prominence for its amazing visual effects in The Lord Of The Rings, Avatar and other Oscar-winning movies. On the other side, Unity is a relatively niche American company that nevertheless produces the most used engine on…
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EverEdge Announces New Shareholder & Europe Expansion
A message from Paul Adams, EverEdge Founder & CEO I founded EverEdge 15 years ago to help companies unlock their competitive edge by identifying, valuing and monetising their intangible assets….
What role will intangible assets play in 2024?
As the first quarter of 2024 comes to a close, it’s worth pondering what might be coming down the pipeline as the business world gears up for a busy spin…
USPTO kicks innovation into overdrive with new AI patent guidance
On February 13, the US Patent and Trademark Office (USPTO) issued summary guidance on whether artificial intelligence (AI) can be named as an inventor. The USPTO says yes. However, there’s…
The Swift Effect and the risks of serendipity
It’s usually rude to look a gift horse in the mouth, but if an unexpected equine gift appears, you should at least double-check if there’s a stable prepared for the…
Business alchemy: turning your intangible asset lead into gold
One of the smartest people to ever live surprisingly thought alchemy was a good idea. Had Isaac Newton spent more time on physics, maybe we’d be flying to the stars…
Are you prepared for changing economic winds?
Judging by the trends in global markets, 2024 is showing signs of elevated consumer confidence. Of course, as Groucho Marx famously quipped, predictions are very difficult, especially about the future….
What’s the deal with intangible assets?
By Tyler Capson and Santiago Mayora It’s always a delicate moment in discussions with an investor when the question about what makes your company different pops up. Why should they…
Why Stanley’s wild success was more than just plain luck
A few days ago, a colleague pulled out a tumbler and placed it on her desk. It looked so much like one of those wildly popular Stanley cups but, apparently,…
What’s your Mickey Mouse?
In a strange parallel universe, Disney’s most successful brand icon is a slightly Lovecraftian-looking character called Oswald the Lucky Rabbit. But back in this universe, Oswald was actually the first…
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