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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Why certifications are the bedrock of intangible assets
We’re surrounded by very particular kind of brand all day, but just can’t see it. This brand is on each can of Coke, on all the vegetables in our sandwich…
How to see the wood for the trees in company valuations
It’s a law of physics that no tree can ever grow into the stratosphere. At some point, they hit a ceiling, and then the trees all start to look like…
Without non-competes, how can you protect your intangible assets?
Non-compete clauses may soon be a relic of the past if the US Supreme Court accepts a new Federal Trade Commission (FTC) ruling. Changing one rule might not seem like…
FOMO (fear of missing out) is a hell of a drug when buying software
Most film buffs know Weta Digital as the company created by Sir Peter Jackson in 1987 which came to prominence for its amazing visual effects in The Lord Of The…
Protecting patents by ‘defanging the snake’
Patents are great, but they’re just bits of paper. Like any rule or regulation, a patent is only effective if you can defend it. Defending a patent isn’t just about…
Can Zespri’s intangible assets save its Kiwifruit from illicit growers?
In 1904, Mary Fraser packed a few cuttings of the Chinese gooseberry into her baggage as she made her way back to New Zealand from a visit to China. Fast-forward…
How Sears broke its OODA loop and missed the internet
“Keep your eyes on the prize” is a cliche because it works. Focusing on a goal is not only the cheapest path to success, but it’s also the best way…
Bitcoin and the power of perceived value
People have their ideas about Bitcoin. For the believers, it’s the long-awaited alternative to the evil dollar. For the sceptics, it’s little more than digital trading cards. This year, the…
Unlocking value with the Mary Poppins technique
The 1964 film Mary Poppins had a great scene about hidden value. In the scene, the fairylike nanny meets the children for the first time. She looks around their room…
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