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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Are you prepared for changing economic winds?
Judging by the trends in global markets, 2024 is showing signs of elevated consumer confidence. Of course, as Groucho Marx famously quipped, predictions are very difficult, especially about the future….
What’s the deal with intangible assets?
By Tyler Capson and Santiago Mayora It’s always a delicate moment in discussions with an investor when the question about what makes your company different pops up. Why should they…
Why Stanley’s wild success was more than just plain luck
A few days ago, a colleague pulled out a tumbler and placed it on her desk. It looked so much like one of those wildly popular Stanley cups but, apparently,…
What’s your Mickey Mouse?
In a strange parallel universe, Disney’s most successful brand icon is a slightly Lovecraftian-looking character called Oswald the Lucky Rabbit. But back in this universe, Oswald was actually the first…
What did we learn about AI in 2023?
This time last year the business world was panicking about the introduction of something called “ChatGPT” and its consequences for, well, the human race. Even in those early few months,…
Did US courts just green light AI innovation?
The US government might have found a way for companies to protect their AI innovation, but there’s some bad news: we may need to give up using ChatGPT. While the…
Don’t risk being out-of-luck while out-of-office
Any holiday season is a cybercriminal’s favourite time of year. While you’re off taking a break, the digital thieves are working hard to steal your stuff. They know that although…
Don’t fall into the “do everything yourself” trap
Back in August, Chinese technology company Huawei released its latest smartphone. To the surprise of everyone, it was powered by a high-quality semiconductor chip 100% made in China. According to…
Want to avoid the graveyard of companies? Look for durability
Walking through a graveyard is always sobering. All that effort; all those risks. They count for nothing in the end. The graveyard is a place of perfect equality. There is…
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