EverEdge Keystone™ Valuation Services

EverEdge sees the world – and your business – differently.

We make the valuable, visible.

Why Intangible Assets Matter For Your Valuation

Today, more than 90% of a company’s value is intangible.

Intangible assets are the primary factor in both profitability and growth. Unfortunately, these assets are ignored by accounting standards: they are either left off the balance sheet, lost within the amorphous term “goodwill” or, worst of all, recorded at cost. 

Conventional valuation methods tend to misvalue intangible asset-rich companies – companies that are doing something different – and often fail to value intangible assets such as data or brand at all.  

That’s a huge problem when raising capital, exiting a business, pricing a product or creating partnerships. In short, a lot of money is left on the table.

EverEdge Keystone™ Valuation Approach

EverEdge is an expert in intangible asset valuation. Unlike conventional valuations, we don’t ignore 90% of your most valuable assets. Whether it's a simpler valuation using quantitative and qualitative methods or a deep dive analysis for a keen investor, we can help you understand your company's true value.

Our valuations help:

  • Improve decision-making for an exit, capital raise, M&A, JV or licensing transaction;
  • Better articulate value to shareholders, investors and stakeholders;
  • Defend licensing or tax transactions along with litigation positions;
  • Understand which R&D projects will generate the best “bang for the buck.”

Why EverEdge?

Our valuations have been accepted by major global exchanges including the NYSE, NASDAQ, SGX, ASX, NZX, CATALIST and many others. They also meet International Valuation Standards Council (IVSC) guidelines and have been instrumental in assisting our clients raise $2 billion+ in capital.

Our team includes Chartered Valuer and Appraisers (CVA), Chartered Financial Analysts, Certified Patent Valuation Analysts (CPVA), Chartered Accountants, Corporate Finance Advisors, Equity Market Specialists, Lawyers and Registered Management Consultants.

Our consultants can meet with investors, counterparties, regulators or tax authorities and can appear as expert witnesses to defend valuations.

EverEdge Keystone™ Valuation Services:

Transaction-related valuations determine the value of a company or asset in the context of a transaction, such as a merger, acquisition or divestiture. The purpose of a transaction-related valuation is to assess the potential risks and rewards of the transaction and to help the parties make informed decisions.

Sell-side valuations assess the fair market value of the assets or business up for sale and provide an objective assessment of the risks and rewards of the transaction for buyers. In general, these services include the preparation of marketing documents, valuation of the company, identification of and negotiation with potential buyers and the closing of the transaction. Third-party sellers are incentivised to collect a quick fee by engaging with a buyer who may not be the best fit. It is important for a company to ensure the specific sell-side services are detailed in the engagement letter.

The buy-side broadly refers to money managers (institutional investors) who raise money from investors and funnel that money across various asset classes using a variety of trading strategies. Buy-side valuations analyse a target asset or business in the context of the wider industry and market. A buy-side valuation considers the buyer’s strategic objectives, the potential benefits of an acquisition and the financing options available to the buyer.

Pre-merger valuations are conducted before a merger or acquisition to understand the fair market value of the companies involved by using valuation techniques such as discounted cash flow analysis, comparable company analysis and precedent transactions analysis. A pre-merger valuation generally involves the use of models to analyse the financial profile of a merger after the two companies are combined. It is meant to determine the buyer’s earnings per share after the merger.

Fair value is essentially an exit price (the price at which an entity expects to sell an asset or transfer a liability) and is a market-based measurement. Firms must undertake fair value assessments to demonstrate if the price for a company is reasonable compared to the overall benefits for the buyer. To ensure a firm is delivering fair value, it must locate and estimate the intangible assets. Fair value assessments are used in the preparation of financial statements, to ensure compliance with accounting standards and regulations and for M&A, tax planning or litigation support. Fair value assessments can help inform decision-making and mitigate potential risks in a transaction or dispute.

A desktop valuation uses publicly available information and comparable sales to assess the value of a company. It’s important to note that a desktop valuation does not include an inspection of a company and can be completed without leaving the “desktop.” It is not suitable if the assessor cannot reasonably determine the arrangement of a company without closer, hands-on analysis. Desktop valuations are used when time and cost constraints make it impractical to conduct a more comprehensive valuation, or when the asset is easily accessible with public data.

An indicative valuation is done without a site inspection or checking the legal tenure and is based on information provided by the client. Although indicative valuations are generally not encouraged, they have become an accepted practice. An indicative valuation, often referred to as a preliminary valuation or estimate of value, provides a quick assessment of a company’s value. It is based on available data and serves as a tool for negotiation. While cost-effective, indicative valuations are more uncertain due to their reliance on limited data. It’s important to note that indicative valuations are a guide and critical decisions depend on comprehensiveness.

Stock option valuations are important for financial reporting purposes since they are a prevalent form of equity compensation allowing staff to buy company shares at a predetermined price known as the exercise or strike price. Typically aligned with the stock’s market price during option allocation, employees can later exercise their options to capitalise on market price increases. For private firms, stock options can help incentivise, retain and motivate staff while enhancing productivity. Valuation gauges the fair value of stock options using diverse methodologies tailored to a company’s assets, operations and business goals, harmonising with financials. Common approaches include the Black-Scholes Model, Binomial Model and Monte Carlo Model.

In corporate finance, a discount rate is used to evaluate the present value of future cash flows by factoring in the time value of money. This rate represents the expected rate of return from an investment. The discount rate often aligns with a company’s Weighted Average Cost of Capital (WACC) or the investor’s anticipated hurdle rate, which considers the investment’s risk. Future cash flows are forecasted, but their unadjusted values don’t accurately determine a project’s feasibility. This is due to the decreasing value of money over time along with uncertainty. To address this, a Discounted Cash Flow (DCF) analysis creates a Net Present Value (NPV). A positive NPV indicates the present value of cash flows signifies profitable returns, while a negative NPV suggests an unwise investment.

Startup valuations determine how much money stakeholders will earn on exit. Valuation is not an exact science, particularly for start-ups which tend to have negative but growing cash flows, little financial data and often an undeveloped proof of concept. For that reason, the income approach, market approach or net assets approach are usually not helpful. Because historical information is limited and forecasts are uncertain, the valuation process must include qualitative elements such as management experience, first customers, revenue, target demographics or a minimum viable product (MVP).

Synergistic value is the added value created in a merger between two companies due to mutual benefits. Synergies can arise from economies of scale, increased market power, complementary products and shared infrastructure. Typically, these synergies come in the form of increased revenue or lower expenses. In M&A, some buyers are willing to pay a premium above the fair market value for a business as a result of cost-saving or revenue-building synergies. The primary source of synergy in an acquisition is in the presumption that the target firm controls a resource or intangible asset which becomes more valuable when combined with the buyer’s assets. Synergistic buyers are rapid and long-term growth seekers.

Distressed businesses often need help restructuring debt, performing solvency analyses and working with receivers. Beyond setting an offer price, distressed valuation experts can help identify buyers and structure deals to minimise tax consequences. There are two types of distressed asset valuations: orderly and forced. In an orderly liquidation, assets are sold piecemeal over time to maximise returns. Forced liquidation valuations assume assets will be sold quickly. Distressed businesses have a third alternative of finding a strategic buyer who’ll pay more than the fair market value under the cost approach, including competitors looking to expand or supply chain partners hoping to become more vertically integrated.

A fairness opinion is a concise summary of an analysis to assess if all aspects are equitable. While not legally obligatory, fairness opinions are customary in M&A deals to help boards, special committees, or fiduciaries evaluate terms. These opinions don’t provide legal, regulatory or tax advice, nor do they influence shareholders’ voting decisions. Although a fairness opinion is a brief letter, its preparation is extensive and relies on impartial valuation, due diligence, structuring, timing and tax expertise. Fairness opinions establish a benchmark for financial elements and reduce the likelihood of retrospective scrutiny.

Share-based compensation valuations are typically required for financial reporting under US Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS). For example, share appreciation rights entitle employees to cash payments equal to the increase in the share price over a period. This creates a liability so the recognised cost will be based on the fair value of the instrument at the reporting date. The accuracy of the valuation can have significant implications for the financial statements and metrics of a company, along with compensation packages of employees and stakeholders. 

Purchase Price Allocation (PPA) assigns a fair value to a target company’s assets (both tangible and intangible), as well as assumed liabilities. The PPA isn’t just about making a list of what was bought. It also has effects on taxes and how value is shown in financial statements. Companies must think carefully about how they divide their spending and consider the tax and financial implications of those decisions. It’s a bit like putting together a puzzle where each piece affects how the whole picture looks.

Impairment testing is like a checkup companies do to see if the things they own are still worth as much as they thought. An impairment reflects how it is often difficult to recover the full value of the asset. If a company discovers something it owns is not as valuable as before, it may need to adjust its financial numbers to reflect the new, lower value so that anyone looking through its financial statements (such as investors or regulators) understand the full picture. The process is typically conducted annually or whenever an asset may be impaired, such as a decline in market value or a change in the macro economic environment.

Goodwill is typically calculated as the difference between the purchase price of an acquired company and the fair value of its assets and liabilities (the remaining amount is recorded as goodwill). Goodwill is used in accounting as an umbrella term for intangible assets. When a firm looking to buy another company is willing to pay a premium for the company’s assets, the idea of goodwill comes into play. This type of valuation is important for companies subject to regulatory oversight or engaging in M&A.

409A valuations are required by the US Internal Revenue Service (IRS) at least once every 12 months for private companies that issue equity-based compensation to employees. These valuations also need to be updated if any material changes occur to the company’s financial condition could impact its value.

Valuation of data and software assets can support the purchase or sale of a company or help determine the fair value of these intangible assets for licensing or royalty purposes. An accurate valuation of these assets is also important for investors since they can have a significant impact on a company’s overall value and prospects. 

Brand valuations estimate the financial value of a company’s name, logo, slogans, packaging and other brand elements. A brand valuation can be used to support the offered price in the purchase or sale of a company, to support financial reporting requirements or to make strategic decisions about brand positioning, marketing and other activities. 

Intellectual property (IP) valuations assess the fair market value of registered intangible assets, including patents, trademarks, copyrights, trade secrets and other proprietary information, all of which can provide a competitive advantage for a company and generate significant revenue streams. 

Patent valuations determine the fair market value of a patent and its exclusive rights to make, use and sell the invention for a limited period. The valuation of patents can be a complex process due to the intangible nature of these assets and because their value can be difficult to quantify.

Trade mark valuations determine the monetary value of this important intangible asset and allow a company to make informed investment decisions, negotiate licensing agreements and resolve any legal disputes that may arise.

Copyright valuations assess the monetary value of a particular copyright and the exclusive rights granted for the copyright holder to use and distribute creative works such as books, music, movies, software and artwork. 

Confidential information valuations assess the value of a company’s trade secrets, customer lists, financial data, R&D plans and other data. These assets are frequently absent from a company’s financial reports but can be extremely valuable. Codifying these assets also helps to attract higher-quality investors or buyers.

Plant and varietal right valuations are about understanding the value of a proprietary organism developed and protected through plant breeders’ rights or other legal means. An accurate valuation of plant rights requires a deep knowledge of the agricultural industry, the specific plant variety and the surrounding legal framework.

Expert witness testimony is often used in legal cases with technical subject matter when the court must make an informed decision. An expert witness provides an objective and impartial opinion about specialised fields that may be beyond the knowledge of the average person. 

Intangible asset valuations in relationship and matrimonial disputes involve assessing the value of any intangible assets recognised as relationship property. This may involve assets such as shareholdings or investments in intangible asset-rich companies, domain names, non-fungible tokens (NFTs) or back-catalogues of digital recordings. The valuation of intangible assets and liabilities as relationship property ensures a fair division or property, particularly if the couple has significant assets or complex financial arrangements.

Compliance dispute resolution valuations provide advice about effective compliance and dispute resolution strategies. Such valuations help companies avoid legal penalties, protect their reputation and maintain positive relationships with customers, suppliers and other stakeholders.

Financial modelling services support business valuations, capital budgeting, risk analysis, financial planning and much more. Modelling can represent an investment opportunity to help improve decision-making by analysing various factors that impact financial outcomes.

Market scoping services gather and analyse information about the size, growth potential, competitive landscape and customer needs of a market, while also evaluating the risks of entering a new market.

Intangible assets play a critical role in the overall value, ownership and legal rights of a transaction. Intangible asset due diligence helps a company or a buyer assess any risks associated with data, confidential information, registered rights (patents, trade marks, etc) and other intangible assets.

The objective of intellectual property (IP) and commercial due diligence is to assess any commercial risks relating to the registered rights of a business, develop a plan for managing those risks and improving the quality of decision-making during a transaction. This due dilligence process also helps to uncover opportunities for value creation.

Fairness opinions provide an objective and independent evaluation of a proposed transaction. These are often used by the Board or other stakeholders in the decision-making process to provide confidence and reassurance that a transaction is in the best interests of all parties. 

Our Approach

We help companies and investors to

Strategy

Corporate Finance

Valuation

Identify

What intangible assets do we own?

Which ones are important?

Are we protecting them? If not, why not?

Assess

Are our intangible assets strong or weak?

How do they support our day to day business?

What risks are we exposed to?

Protection Strategy

How should we protect our intangible assets?

How should we mitigate intangible asset risks?

How do we maintain our competitive edge?

Commerical Strategy

What is the best way to make (more) money from our intangible assets?

How can we leverage our intangible assets to achieve our business goals?

Value

What are our individual intangible assets worth?

What is our company worth in light of these assets?

Unlock Value

How can our intangible assets drive competitive advantage, growth and value?

How can our intangible assets deliver a higher exit value or pre-money valuation?

Our Approach

We help companies and investors to

Strategy

Identify

What intangible assets do we own?

Which ones are important?

Are we protecting them? If not, why not?

Assess

Are our intangible assets strong or weak?

How do they support our day to day business?

What risks are we exposed to?

Protection Strategy

How should we protect our intangible assets?

How should we mitigate intangible asset risks?

How do we maintain our competitive edge?

Strategy

Corporate Finance

Valuation

Commerical Strategy

What is the best way to make (more) money from our intangible assets?

How can we leverage our intangible assets to achieve our business goals?

Value

What are our individual intangible assets worth?

What is our company worth in light of these assets?

Unlock Value

How can our intangible assets drive competitive advantage, growth and value?

How can our intangible assets deliver a higher exit value or pre-money valuation?

Free 1 hour Consultation

Looking for a valuation that captures the worth of ALL assets, not just those on your balance sheet? Book a free 1 hour consultation now.

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