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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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EverEdge Introductory Video
Who are we? What are your intangible assets and how much are they worth?
This video introduces EverEdge and how we can help you generate value from your data, code, brand, know-how, patents, copyright, trade secrets, design, domains, approvals, plant rights and systems.
Nutraceutical Research Project Bears Fruit
A nutraceutical company engaged EverEdge to undertake an Intellectual Property Position Review relating to its unique manufacturing technologies. We developed a robust strategy to leverage the client’s technology into international markets.
IP & The Tobacco Industry’s Second Life
The tobacco industry has been on the brink of extinction for a number of years, yet one major intellectual property transaction is the key to the industry’s profitable pivot.
Sale Of Portfolio Exceeds Expectations
The client wanted to exploit their decades of R&D and IP investment to generate revenue from patent assets no longer core to their business. The client returned for more monetization projects with outstanding results.
The story of Intangible Assets Video
Not that long ago companies were measured on the goods they traded and the products they manufactured. However, times have changed and nowadays some of the largest companies on the planet don’t have factories or assembly lines; some don’t even make things.
DIY Disaster – Building A Great Team
Do-it-yourself (DIY), perhaps even more than rugby, is New Zealand’s passion. PlaceMakers is a temple to our love affair with making and fixing things by ourselves.
Time And Money At The Bottom Of The IP Cliff
Often CEOs and managers struggle to get beyond day-to-day business demands because the focus is “keeping the car on the road” rather than strategic or long term issues.
How To Avoid A Tech-Investment Train Wreck
A very experienced (and wealthy) technology investor once told me “if you want to make a small fortune in technology start with a large one.”
License Strategy Delivers Competitive Edge
EverEdge assisted a dairy manufacturing giant in the formulation of a licensing negotiation strategy to acquire a critical new piece of technology that would significantly increase the manufacturer’s competitive advantage.
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