Featured Article
How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
Latest News
Form vs Function: combining intellectual property rights can produce powerful outcomes.
Historically intellectual property strategists have tended to divide the world into two broad camps with the “hard rights” (such as patents, trademarks and copyrights in code) sitting somewhat aside from “soft rights”, such as know how, branding and distribution, and copyright in designs and product concepts. However, the combination of such hard and soft rights can often produce outcomes where the whole is worth far more than the sum of its parts.
Delivering Client Impact
EverEdge would like to congratulate Robyn and Wim and all the team at Designerscope on the successful launch of their product at the world’s leading furniture hardware trade fair, Interzum 2017, in Cologne, Germany.
Media Release
EverEdge Global Ltd – the New Zealand headquartered, global intangible asset specialist – and IP ValueLab – a subsidiary of the Intellectual Property Office of Singapore (IPOS) – have signed an agreement to cooperate on providing strategic intellectual property and intangible asset advisory services in Singapore.
Thou Shalt Not Steal: The Biggest Cyber Risks Are Not What You Might Think
Over the last 24 months cyber-security has exploded into public consciousness as organisations from Ashley Madison to the Democratic National Committee have been successfully targeted in cyber-security attacks.
The “Unfair Advantage”: The Top 5 Things Every Export Orientated CEO Should Know About Intangible Assets
Building an export business is full of challenges: exchange rates, import regulations, foreign cultures, remote staff and endless international flights. The rewards of exporting are high, but so are the costs and risks.
Lifting the IP Fog of War
“Clausewitz observed that officers who could pierce this fog, who could reduce relative uncertainty, consistently defeated opponents even when outnumbered and outgunned. “…
Updates from EverEdge Australia
Since their last update the Australian team has been busy working with banks across Australasia and presenting on valuation of intangible assets. Recent work was covered in an article published in The Australian and the CA Acuity magazine.
Switch Festival 2015 – TV Interview
Paul Adams of EverEdge was one of the keynote speakers at Switch Festival in Sydney 2015.
Here is what he had to say about collaboration:
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