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How titanium got the best brand of all metals
If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…
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Is It Time To Cut Back On The Coffee?
Ineffective or “free” intellectual property strategies are costing NZ companies millions. It’s a strange reality but most NZ businesses spend more on coffee than they do on their intellectual property strategy.
The CEOs and Director’s Cheat Sheet to the Risks of Big Data – Part 2: Legal Risks
In the last article we surveyed some of the technical and reputational risks presented by companies trying to extract value from a key intangible asset: their data. Now we look at some key legal risks.
The CEOs and Director’s Cheat Sheet to the Risks of Big Data – Part 1: Technical & Reputational Risks
There is no question that data, correctly leveraged can deliver huge benefits. Over 87% of company value today is now in intangible assets and data, alongside brand, software code and confidential information, are critical to everyday business. Your customer list? That’s data. Your inventory management system? That’s data. In fact many of a company’s most basic functions from invoicing to advertising would grind to a halt without data.
Paul Adams discusses the importance of valuing Intangible Assets
Paul Adams discusses the importance of valuing your Intangible Assets. Watch here.
The Price isn’t Right: Valuing Intellectual Property and Intangible Assets
Most weeks we see 10 to 15 “new” ideas. They come from all over: from startups to major multi-nationals. Some are great, some aren’t.
Valuation supports largest start up raise in Asia.
EverEdge’s valuation helps secure $400M in funding for one of Asia’s most exciting pre-revenue company.
Intangible assets are now most companies’ single most valuable asset
Intangible assets are now most companies’ single most valuable asset aswell as their largest source of risk. Read More
Newsflash: EverEdge Again Ranked Among Elite Strategists Globally
EverEdge’s Auckland based Paul Adams (CEO) and Paul Davies (Head of IP) have been named among the world’s elite intellectual property strategists.
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