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How titanium got the best brand of all metals

If we mention that something is made with titanium, most people will say, “Wow.” Something about titanium symbolises high quality, and everyone knows it. Yet the weird thing is that few people have a passing knowledge of chemistry or metallurgy, and even fewer could tell the difference between a piece of titanium and a piece…

December 13, 2024
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EverEdge Helps Banks Recognize Value In Intangible Assets

Global intellectual property consultancy EverEdge is on a quest to convince the banks to overcome their aversion to lending on new-age intangible assets such as patents, trademarks and -increasingly- data and coding.

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Antiques RoadShow®, Innovation & R&D

There’s something strangely compelling about someone finding a priceless painting in their attic or stuffed behind the water heater.

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Moneyball – New Metrics For R&D Planning

Directing R&D (and therefore intangible asset creation) need not be revelationary or reactionary.

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Hard And Soft Rights Combine: Function Or Form?

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Leighton Smith interview with CEO Paul Adams

Political analysis, news of the world and intelligent talk-back feature in Leighton Smith’s weekday show.

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Hot Topic: Freedom to Operate 101

A “see no evil, hear no evil” approach to Freedom to Operate (FTO) has left some New Zealand companies badly burnt. Here are 4 key points to keep in mind.

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Airline Leads The Way With Clever Technology

A national airline developed a clever technology designed to set it apart from competitors but wasn’t sure how best to commercialize it. EverEdge quickly helped it to determine the best way forward – saving them a six-figure sum in the process.

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Biotech – Better Advice Drives A Better Deal

EverEdge assisted a major NZ Technology Transfer Office (TTO) on a biotechnology licensing case against a tight deadline. The advice provided on the client’s intellectual property position and the critical terms for the license meant the TTO was one step ahead…

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Mispricing of Intangible Assets Creates Opportunities and Risks

Article originally published in the Australian Private Equity and Venture Capital Journal. It is a subscription publication. To ensure you receive 11 issues a year, subscribe at www.privateequitymedia.com.au . 

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